California AB 380 Could Freeze Your Retail Rents—See the Loopholes Before It’s Too Late

Marc Perlof • July 25, 2025

Hey Retail Real Estate Rockstars!

Let’s talk about something important that’s happening in California:
AB 380. This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹

AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens.


What’s Happening Now?

AB 380 already passed the California Assembly. Now it’s going through the State Senate.

  • On July 8, 2025, the bill passed the Senate Public Safety Committee
  • It’s now being reviewed by the Senate Appropriations Committee²
  • After that, it will need to pass a full Senate floor vote
  • The final vote may happen later this summer


What Does AB 380 Do?

If it becomes law, here’s what it would do:

  • Stop rent increases over 10% during emergencies, like wildfires or floods¹
  • Apply to small businesses like cafés, hair salons, stores, and laundromats²
  • Block landlords from raising rent to cover repairs during emergencies²
  • Fine landlords up to $25,000 if they break the rule³


Which Tenants Are Protected?

AB 380 helps small business tenants during hard times. It applies to:

  • Local cafés, bakeries, and restaurants
  • Retail shops, like phone stores or clothing boutiques
  • Barbershops, dry cleaners, and gyms
  • Doctors and other offices in retail spaces
  • If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.²


Do Big Chains Get Protection Too?

Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹


What AB 380 Does Not Do

Here’s what the law doesn’t do:

  • It does not create permanent rent control
  • It only limits rent during emergencies
  • After the emergency ends, landlords can raise rent as usual⁴


Already Have a Long Lease?

If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on.


Wait—Does This Mean Year-Round Rent Control?

No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ²


What the Numbers Say

  • Over 5,000 complaints were filed after the 2024 wildfires²
  • Rent overcharges were over $21 million per month in some places⁴
  • Price gouging complaints rose 52% across California since 2021⁵


A Message for Retail Property Owners

AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income.
If you’re a retail property owner in California,
AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof  so you can stay compliant and still protect your income.

Call or DM me for more information.


Think About This…

If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law?

#CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights




Footnotes

  1. AB 380 Bill Text – California Legislature
  2. California Penal Code § 396
  3. AB 380 Assembly Bill Analysis
  4. Los Angeles Times – Wildfire Rent Gouging Cases Surge
  5. California Attorney General Consumer Complaint Data 2024


This content is provided for general informational purposes only and does not constitute legal, tax, or financial advice. Landlords, tenants, and property owners should consult with qualified legal counsel or tax professionals to understand how California AB 380 and related regulations apply to their specific situation. No attorney-client or fiduciary relationship is created by this communication.




© 2025 Marc Perlof Group. All rights reserved.

By Marc Perlof May 4, 2026
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We are having profound changes in our domestic order... and we're having profound changes in the world order."¹ He compared today to the 1930s. Not 2008. Not 2001. The 1930s, when tariffs, debt, and countries fighting over power caused a collapse that took over a decade to fix. He has also warned that rising tensions between countries could trigger a "capital war," where money is used as a weapon and the flow of global investment breaks down.² These are not warnings about next quarter. They are warnings about the next era. A Recession You Can Wait Out. This You Cannot. This is the part most retail property owners are missing. A recession is a cycle. It goes down and then it comes back up. Owners who held through 2008, through COVID, through rate hikes know how this works. You cut costs, keep tenants in place, and sell when things recover. That works when the basic system stays intact. What Dalio is describing is different. It is not a dip. 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Their costs are up and their profits are shrinking. If several of your tenants are in this category, your risk is real if things get worse. Service tenants are more insulated. Food, hair salons, auto repair, medical, and personal services generate most of their income from serving people locally. Yes, some of their supplies are imported and tariffs add cost pressure, but they are not dependent on imported inventory the way a clothing store or electronics retailer is. Their business survives because people need those services every week regardless of global trade conditions. Across Los Angeles and Southern California, these tenants have held up through every major downturn. Know which type of tenants you have. In a reset, that difference matters more than ever. Net lease owners are not off the hook here. A net lease protects you from paying the bills, not from a tenant going under. In a long downturn, even strong tenants can get squeezed. 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