When Legacy, Health, and a Soft Market Collide: How Collaboration Closed the Deal
When Legacy, Health, and a Soft Market Collide: How Collaboration Closed the Deal

Challenges

Action

My family trust owned a retail property since the 1970s, where I ran my business for over 20 years before leasing it to various tenants. By 2024, ongoing family health issues and a need to simplify led us to sell. After multiple failed listing attempts in a still-soft, buyer-favorable market, we hired Marc—our third or fourth broker—who stepped in under tough conditions with a lot riding on his shoulders.

Marc launched a full-scale effort:

  • Digital campaigns across all major commercial real estate platforms
  • Direct outreach to brokers and agents in the immediate trade area
  • Targeted owner–user marketing across general retail, restaurants, live entertainment, fitness studios, and medical professionals (doctors, dentists, veterinarians, chiropractors)
  • Placement of ads in local and regional medical association channels
  • Assistance with vendor estimates for stairwell code upgrades and a new HVAC system with exposed ductwork
  • Geofencing campaigns tied to major community events like the Long Beach Grand Prix, Long Beach Race Week, and July 4th celebrations
Cars are parked in front of a store called chick-fil-a

Challenges

Action

My family trust owned a retail property since the 1970s, where I ran my business for over 20 years before leasing it to various tenants. By 2024, ongoing family health issues and a need to simplify led us to sell. After multiple failed listing attempts in a still-soft, buyer-favorable market, we hired Marc—our third or fourth broker—who stepped in under tough conditions with a lot riding on his shoulders.

Marc launched a full-scale effort:

  • Digital campaigns across all major commercial real estate platforms
  • Direct outreach to brokers and agents in the immediate trade area
  • Targeted owner–user marketing across general retail, restaurants, live entertainment, fitness studios, and medical professionals (doctors, dentists, veterinarians, chiropractors)
  • Placement of ads in local and regional medical association channels
  • Assistance with vendor estimates for stairwell code upgrades and a new HVAC system with exposed ductwork
  • Geofencing campaigns tied to major community events like the Long Beach Grand Prix, Long Beach Race Week, and July 4th celebrations

RESULT

Over a 9 month period of strategic marketing and engagement, we received multiple offers from buyers and tenants. The final buyer—a nonprofit with real estate experience—was brought in by

another agent from a different brokerage. By fully cooperating with the brokerage community, Marc ensured that we secured the best possible deal under current market conditions. In a tough market, execution, creativity, and collaboration made the difference—exactly what Marc brings to every listing. 

“Marc came in after multiple failed listing attempts and immediately went to work. He brought energy, strategy, and constant communication. Even in a tough market, he found a qualified, all-cash buyer through another broker and helped us close a clean deal. I’m grateful for his persistence and professionalism every step of the way.”

- RMB

RESULT

Over a 9 month period of strategic marketing and engagement, we received multiple offers from buyers and tenants. The final buyer—a nonprofit with real estate experience—was brought in by

another agent from a different brokerage. By fully cooperating with the brokerage community, Marc ensured that we secured the best possible deal under current market conditions. In a tough market, execution, creativity, and collaboration made the difference—exactly what Marc brings to every listing. 

“Marc came in after multiple failed listing attempts and immediately went to work. He brought energy, strategy, and constant communication. Even in a tough market, he found a qualified, all-cash buyer through another broker and helped us close a clean deal. I’m grateful for his persistence and professionalism every step of the way.”

- RMB