RETAIL REAL ESTATE ADVISORS

Most Brokers Want to List Your Property. We Help You Decide If You Should.

20+ Years

Experience

145+

Transaction Closed

$748M+

Retail Real Estate Sales

20+ Years

Experience

145+

Transaction Closed

$748M+

Retail Real Estate Sales

20+ Years

Experience

145+

Transaction Closed

$748M+

Retail Real Estate Sales

Marc Perlof Group is a Los Angeles based retail real estate advisory specializing in investment sales, value-add repositioning, lease restructuring, and redevelopment strategy across California. We work with retail property owners, private investors, family offices, developers, value-add operators, and syndicators who want real advice before they make a major move. If a sale is the right decision, we handle that too.

Marc Perlof Group is a Los Angeles based retail real estate advisory specializing in investment sales, value-add repositioning, lease restructuring, and redevelopment strategy across California. We work with retail property owners, private investors, family offices, developers, value-add operators, and syndicators who want real advice before they make a major move. If a sale is the right decision, we handle that too.

Marc Perlof Group is a Los Angeles based retail real estate advisory specializing in investment sales, value-add repositioning, lease restructuring, and redevelopment strategy across California. We work with retail property owners, private investors, family offices, developers, value-add operators, and syndicators who want real advice before they make a major move. If a sale is the right decision, we handle that too.

Who We Work With

Family Offices

When generational wealth is tied to retail real estate, one wrong ownership decision can affect multiple generations. We provide strategic advisory on when to sell, hold, reposition, or redevelop so that you protect long term wealth and make decisions with confidence.


Institutional Investors

When acquisition decisions involve strict investment criteria and large amounts of capital, the wrong retail deal wastes time and money. We source and evaluate retail opportunities that fit your investment strategy so you can move faster on the right opportunities and avoid costly mistakes.


Private Investors

When you are ready to buy or sell retail real estate, the difference between the right deal and the wrong one comes down to honest underwriting and market knowledge. We source, evaluate, and advise on retail opportunities so that you invest with confidence and avoid overpaying.

Syndicators

When investors are counting on your decisions and timelines matter, you need a retail specialist who understands your structure from day one. We align with your return requirements and exit strategy so that your deal moves efficiently and supports your investment goals.


Developers

When you see redevelopment potential in a retail asset that others have overlooked, execution depends on finding the right site and evaluating it correctly. We identify opportunities, analyze repositioning potential, and guide you through acquisition so that you move forward on the right projects with the right numbers.


Value-Add Investors

When you acquire retail with a value-add strategy, execution and timing can significantly impact your return. We help evaluate leasing, positioning, market timing, and disposition strategy so that you maximize the value you create.

Independent Retail Property Owners (Mom and Pop)

When you have spent years building a valuable retail asset and now face one of the biggest financial decisions of your life, you deserve straight answers, not a sales pitch. We provide honest advice and a clear path forward so that you make the right decision for your future at the right time.

About Me

Marc Perlof is a Los Angeles based retail real estate advisor with 20+ years and $748M+ in retail transactions. He advises family offices, private investors, syndicators, developers, and independent retail property owners on investment sales, strategic repositioning, lease restructuring, and redevelopment decisions. His role is not to push a transaction. It is to be the guide that helps each client make the right decision at the right time.

REAL ESTATE NEWS

Unveiling the Latest News and Articles

By Marc Perlof July 3, 2026
10-Year Treasury Yield Rises to 4.420% — Data Talk The 10-year yield rose 0.045 percentage point to 4.420% today. The price fell 11/32 to 99 20/32. --Largest one-day yield gain since Monday, June 22, 2026 --Yield is up for two consecutive trading days --Yield is up 0.048 percentage point over the last two trading days --Largest two-day yield gain since Monday, June 8, 2026 --Highest yield since Tuesday, June 23, 2026, --Yield is off 0.248 percentage point from its 52-week high of 4.668% hit Tuesday, May 19, 2026...
By Marc Perlof June 29, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 June 29, 2026 If you own retail real estate, here’s what just changed for you. The consumer is still spending, but buyers are not treating all retail income the same. The simple answer is this: retail properties with clean, durable income are getting more attention, while properties with weaker tenants, short leases, or messy income are getting discounted. The K-shaped economy is now a pricing issue for retail property owners. What Changed The K-shaped economy is not just a consumer story anymore. It is becoming a real estate pricing story. A K-shaped economy means some consumers are doing well, while others are under more pressure. Higher income households may keep spending. Lower and middle income households may become more careful with food, gas, rent, credit cards, and discretionary purchases. Bank of America Institute reported that total credit and debit card spending per household increased 4.8% year over year in April 2026, but spending growth slowed in several discretionary “nice to have” categories.¹ That matters for retail owners. Consumers are still spending, but they are choosing more carefully. That creates a stronger market for some tenants and a weaker market for others. What is causing it? Retail sales are still positive. The U.S. Census Bureau reported that advance U.S. retail and food services sales for May 2026 were $763.7 billion, up 0.9% from April 2026 and up 6.9% from May 2025.² That is supportive for retail. But it does not mean every shopping center, strip center, or Triple Net (NNN) property is protected. CRE Daily recently reported that the K-shaped economy is also creating splits inside real estate asset classes. Investors are becoming more focused on assets tied to stronger demand, demographics, and durable income.³ That is the real change. The market is not just separating retail from other property types. It is separating stronger retail income from weaker retail income. Why It Matters How does this affect your property value? Your property value is based on income. If your tenants pay on time, reimburse NNN charges, renew leases, and serve steady customer demand, buyers have more confidence in your NOI. If your leases are short, your Common Area Maintenance (CAM) recovery is unclear, your tenants are weak, or your rent is above market, buyers will underwrite more risk. That risk shows up in price. For example, if your NOI is $250,000 and the buyer uses a 6.25% cap rate, the value is about $4,000,000. If the buyer sees more risk and uses a 6.75% cap rate, that same NOI supports about $3,703,704 in value. That is almost $296,000 of value difference. This is why income quality matters. How are buyers underwriting retail today? Buyers are looking harder at tenant durability. They want to know if the tenant sells something people need, something people want, or something people cut when money gets tight. They are looking at lease term, rent level, rent increases, options, NNN reimbursement language, CAM, insurance, taxes, roof, HVAC, parking, and future capital exposure. They are also asking one simple question. Can this income survive a more selective consumer? If the answer is yes, your property gets stronger attention. If the answer is no, the buyer will either reduce price or move on. What does this mean for Los Angeles and Southern California owners? Los Angeles retail is not one market. A grocery-anchored center in a dense trade area is not the same as a small strip center with weak parking and short leases. A NNN property with a strong tenant and limited landlord responsibility is not the same as a value add center with deferred maintenance and uncertain leasing. CBRE reported that U.S. retail availability was 4.9% in Q1 2026, with average retail asking rent up 2.4% year over year.4 That shows retail supply remains tight nationally, but local property quality still matters. In Southern California, buyers are not buying the headline. They are buying the income stream. Strategic Advice for Retail Property Owners What should you do right now? Identify which tenants benefit from a selective consumer. Daily needs, value, grocery, discount, food, service, medical, and necessity driven tenants should be separated from more discretionary tenants. Position your property around income durability, not just occupancy. A full center is not enough. Buyers want to know if the tenants can keep paying rent if consumers pull back. Price the property based on the weakest part of the income stream If one tenant has a short lease, above market rent, payment issues, or unclear reimbursements, buyers may use that risk to reprice the whole asset. Real Deal Insight This is how deals are being underwritten today. Buyers are separating durable retail income from weaker retail income and pricing each one differently. Owner Self-Assessment If a buyer reviewed your leases, rent roll, and NNN recovery today, would they see stable income or future risk? If you own a strip center, shopping center, NNN property, or retail redevelopment site, I can help you review the income, pressure test buyer underwriting, and identify where value is protected or exposed before you make a sale, refinance, or hold decision. What would a serious buyer question first if they reviewed your retail property today? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. Sources 1 Bank of America Institute, Consumer Checkpoint, May 2026 2 U.S. Census Bureau, Advance Monthly Sales for Retail and Food Services, May 2026 3 CRE Daily, “K-Shaped Economy Drives Asset Class Splits in Real Estate,” June 23, 2026 4 CBRE, U.S. Retail Figures, Q1 2026
By Marc Perlof June 26, 2026
10-year Treasury yield is little changed after May inflation data comes in as expected U.S. Treasury yields were relatively unchanged on Thursday as Wall Street assessed key inflation data for May. The yield on the 10-year U.S. Treasury note — the key benchmark for mortgages, auto loans and credit card debt — fell less than 1 basis point to 4.396%. The 2-year Treasury note yield, which more closely tracks short-term Federal Reserve interest rate policy, declined 1 basis point to 4.127%. The longer-dated 30-year Treasury bond yield was up less than 1 basis point at 4.861%...
CONTINUE READING

REAL ESTATE NEWS

Unveiling the Latest News and Articles

By Marc Perlof July 3, 2026
10-Year Treasury Yield Rises to 4.420% — Data Talk The 10-year yield rose 0.045 percentage point to 4.420% today. The price fell 11/32 to 99 20/32. --Largest one-day yield gain since Monday, June 22, 2026 --Yield is up for two consecutive trading days --Yield is up 0.048 percentage point over the last two trading days --Largest two-day yield gain since Monday, June 8, 2026 --Highest yield since Tuesday, June 23, 2026, --Yield is off 0.248 percentage point from its 52-week high of 4.668% hit Tuesday, May 19, 2026...
By Marc Perlof June 29, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 June 29, 2026 If you own retail real estate, here’s what just changed for you. The consumer is still spending, but buyers are not treating all retail income the same. The simple answer is this: retail properties with clean, durable income are getting more attention, while properties with weaker tenants, short leases, or messy income are getting discounted. The K-shaped economy is now a pricing issue for retail property owners. What Changed The K-shaped economy is not just a consumer story anymore. It is becoming a real estate pricing story. A K-shaped economy means some consumers are doing well, while others are under more pressure. Higher income households may keep spending. Lower and middle income households may become more careful with food, gas, rent, credit cards, and discretionary purchases. Bank of America Institute reported that total credit and debit card spending per household increased 4.8% year over year in April 2026, but spending growth slowed in several discretionary “nice to have” categories.¹ That matters for retail owners. Consumers are still spending, but they are choosing more carefully. That creates a stronger market for some tenants and a weaker market for others. What is causing it? Retail sales are still positive. The U.S. Census Bureau reported that advance U.S. retail and food services sales for May 2026 were $763.7 billion, up 0.9% from April 2026 and up 6.9% from May 2025.² That is supportive for retail. But it does not mean every shopping center, strip center, or Triple Net (NNN) property is protected. CRE Daily recently reported that the K-shaped economy is also creating splits inside real estate asset classes. Investors are becoming more focused on assets tied to stronger demand, demographics, and durable income.³ That is the real change. The market is not just separating retail from other property types. It is separating stronger retail income from weaker retail income. Why It Matters How does this affect your property value? Your property value is based on income. If your tenants pay on time, reimburse NNN charges, renew leases, and serve steady customer demand, buyers have more confidence in your NOI. If your leases are short, your Common Area Maintenance (CAM) recovery is unclear, your tenants are weak, or your rent is above market, buyers will underwrite more risk. That risk shows up in price. For example, if your NOI is $250,000 and the buyer uses a 6.25% cap rate, the value is about $4,000,000. If the buyer sees more risk and uses a 6.75% cap rate, that same NOI supports about $3,703,704 in value. That is almost $296,000 of value difference. This is why income quality matters. How are buyers underwriting retail today? Buyers are looking harder at tenant durability. They want to know if the tenant sells something people need, something people want, or something people cut when money gets tight. They are looking at lease term, rent level, rent increases, options, NNN reimbursement language, CAM, insurance, taxes, roof, HVAC, parking, and future capital exposure. They are also asking one simple question. Can this income survive a more selective consumer? If the answer is yes, your property gets stronger attention. If the answer is no, the buyer will either reduce price or move on. What does this mean for Los Angeles and Southern California owners? Los Angeles retail is not one market. A grocery-anchored center in a dense trade area is not the same as a small strip center with weak parking and short leases. A NNN property with a strong tenant and limited landlord responsibility is not the same as a value add center with deferred maintenance and uncertain leasing. CBRE reported that U.S. retail availability was 4.9% in Q1 2026, with average retail asking rent up 2.4% year over year.4 That shows retail supply remains tight nationally, but local property quality still matters. In Southern California, buyers are not buying the headline. They are buying the income stream. Strategic Advice for Retail Property Owners What should you do right now? Identify which tenants benefit from a selective consumer. Daily needs, value, grocery, discount, food, service, medical, and necessity driven tenants should be separated from more discretionary tenants. Position your property around income durability, not just occupancy. A full center is not enough. Buyers want to know if the tenants can keep paying rent if consumers pull back. Price the property based on the weakest part of the income stream If one tenant has a short lease, above market rent, payment issues, or unclear reimbursements, buyers may use that risk to reprice the whole asset. Real Deal Insight This is how deals are being underwritten today. Buyers are separating durable retail income from weaker retail income and pricing each one differently. Owner Self-Assessment If a buyer reviewed your leases, rent roll, and NNN recovery today, would they see stable income or future risk? If you own a strip center, shopping center, NNN property, or retail redevelopment site, I can help you review the income, pressure test buyer underwriting, and identify where value is protected or exposed before you make a sale, refinance, or hold decision. What would a serious buyer question first if they reviewed your retail property today? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. Sources 1 Bank of America Institute, Consumer Checkpoint, May 2026 2 U.S. Census Bureau, Advance Monthly Sales for Retail and Food Services, May 2026 3 CRE Daily, “K-Shaped Economy Drives Asset Class Splits in Real Estate,” June 23, 2026 4 CBRE, U.S. Retail Figures, Q1 2026
By Marc Perlof June 26, 2026
10-year Treasury yield is little changed after May inflation data comes in as expected U.S. Treasury yields were relatively unchanged on Thursday as Wall Street assessed key inflation data for May. The yield on the 10-year U.S. Treasury note — the key benchmark for mortgages, auto loans and credit card debt — fell less than 1 basis point to 4.396%. The 2-year Treasury note yield, which more closely tracks short-term Federal Reserve interest rate policy, declined 1 basis point to 4.127%. The longer-dated 30-year Treasury bond yield was up less than 1 basis point at 4.861%...
CONTINUE READING

REAL ESTATE NEWS

Unveiling the Latest News and Articles

By Marc Perlof July 3, 2026
10-Year Treasury Yield Rises to 4.420% — Data Talk The 10-year yield rose 0.045 percentage point to 4.420% today. The price fell 11/32 to 99 20/32. --Largest one-day yield gain since Monday, June 22, 2026 --Yield is up for two consecutive trading days --Yield is up 0.048 percentage point over the last two trading days --Largest two-day yield gain since Monday, June 8, 2026 --Highest yield since Tuesday, June 23, 2026, --Yield is off 0.248 percentage point from its 52-week high of 4.668% hit Tuesday, May 19, 2026...
By Marc Perlof June 29, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 June 29, 2026 If you own retail real estate, here’s what just changed for you. The consumer is still spending, but buyers are not treating all retail income the same. The simple answer is this: retail properties with clean, durable income are getting more attention, while properties with weaker tenants, short leases, or messy income are getting discounted. The K-shaped economy is now a pricing issue for retail property owners. What Changed The K-shaped economy is not just a consumer story anymore. It is becoming a real estate pricing story. A K-shaped economy means some consumers are doing well, while others are under more pressure. Higher income households may keep spending. Lower and middle income households may become more careful with food, gas, rent, credit cards, and discretionary purchases. Bank of America Institute reported that total credit and debit card spending per household increased 4.8% year over year in April 2026, but spending growth slowed in several discretionary “nice to have” categories.¹ That matters for retail owners. Consumers are still spending, but they are choosing more carefully. That creates a stronger market for some tenants and a weaker market for others. What is causing it? Retail sales are still positive. The U.S. Census Bureau reported that advance U.S. retail and food services sales for May 2026 were $763.7 billion, up 0.9% from April 2026 and up 6.9% from May 2025.² That is supportive for retail. But it does not mean every shopping center, strip center, or Triple Net (NNN) property is protected. CRE Daily recently reported that the K-shaped economy is also creating splits inside real estate asset classes. Investors are becoming more focused on assets tied to stronger demand, demographics, and durable income.³ That is the real change. The market is not just separating retail from other property types. It is separating stronger retail income from weaker retail income. Why It Matters How does this affect your property value? Your property value is based on income. If your tenants pay on time, reimburse NNN charges, renew leases, and serve steady customer demand, buyers have more confidence in your NOI. If your leases are short, your Common Area Maintenance (CAM) recovery is unclear, your tenants are weak, or your rent is above market, buyers will underwrite more risk. That risk shows up in price. For example, if your NOI is $250,000 and the buyer uses a 6.25% cap rate, the value is about $4,000,000. If the buyer sees more risk and uses a 6.75% cap rate, that same NOI supports about $3,703,704 in value. That is almost $296,000 of value difference. This is why income quality matters. How are buyers underwriting retail today? Buyers are looking harder at tenant durability. They want to know if the tenant sells something people need, something people want, or something people cut when money gets tight. They are looking at lease term, rent level, rent increases, options, NNN reimbursement language, CAM, insurance, taxes, roof, HVAC, parking, and future capital exposure. They are also asking one simple question. Can this income survive a more selective consumer? If the answer is yes, your property gets stronger attention. If the answer is no, the buyer will either reduce price or move on. What does this mean for Los Angeles and Southern California owners? Los Angeles retail is not one market. A grocery-anchored center in a dense trade area is not the same as a small strip center with weak parking and short leases. A NNN property with a strong tenant and limited landlord responsibility is not the same as a value add center with deferred maintenance and uncertain leasing. CBRE reported that U.S. retail availability was 4.9% in Q1 2026, with average retail asking rent up 2.4% year over year.4 That shows retail supply remains tight nationally, but local property quality still matters. In Southern California, buyers are not buying the headline. They are buying the income stream. Strategic Advice for Retail Property Owners What should you do right now? Identify which tenants benefit from a selective consumer. Daily needs, value, grocery, discount, food, service, medical, and necessity driven tenants should be separated from more discretionary tenants. Position your property around income durability, not just occupancy. A full center is not enough. Buyers want to know if the tenants can keep paying rent if consumers pull back. Price the property based on the weakest part of the income stream If one tenant has a short lease, above market rent, payment issues, or unclear reimbursements, buyers may use that risk to reprice the whole asset. Real Deal Insight This is how deals are being underwritten today. Buyers are separating durable retail income from weaker retail income and pricing each one differently. Owner Self-Assessment If a buyer reviewed your leases, rent roll, and NNN recovery today, would they see stable income or future risk? If you own a strip center, shopping center, NNN property, or retail redevelopment site, I can help you review the income, pressure test buyer underwriting, and identify where value is protected or exposed before you make a sale, refinance, or hold decision. What would a serious buyer question first if they reviewed your retail property today? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. Sources 1 Bank of America Institute, Consumer Checkpoint, May 2026 2 U.S. Census Bureau, Advance Monthly Sales for Retail and Food Services, May 2026 3 CRE Daily, “K-Shaped Economy Drives Asset Class Splits in Real Estate,” June 23, 2026 4 CBRE, U.S. Retail Figures, Q1 2026
By Marc Perlof June 26, 2026
10-year Treasury yield is little changed after May inflation data comes in as expected U.S. Treasury yields were relatively unchanged on Thursday as Wall Street assessed key inflation data for May. The yield on the 10-year U.S. Treasury note — the key benchmark for mortgages, auto loans and credit card debt — fell less than 1 basis point to 4.396%. The 2-year Treasury note yield, which more closely tracks short-term Federal Reserve interest rate policy, declined 1 basis point to 4.127%. The longer-dated 30-year Treasury bond yield was up less than 1 basis point at 4.861%...
CONTINUE READING