RETAIL REAL ESTATE ADVISORS
Unlocking Potential in Retail Properties. Guiding You to Prosperity with Precision.
In the fast-paced realm of commercial real estate, I see my role not just as an agent, but as a committed guide empowering retail property owners to be the heroes of their own success stories. With a rich 19-year career, I've facilitated over 138 deals and orchestrated sales of more than $680 million. But these numbers are secondary to the real triumphs: the dreams realized and the legacies built by my clients, who are always at the center of their real estate journeys.
I firmly believe in placing my clients at the forefront of their real estate adventures. It's about creating paths for them to explore new possibilities, guiding them with integrity and transparency, and celebrating their achievements. If you're eager to take the lead in your retail real estate narrative, I'm here to shine a light on your path to triumph.
In the fast-paced realm of commercial real estate, I see my role not just as an agent, but as a committed guide empowering retail property owners to be the heroes of their own success stories. With a rich 19-year career, I've facilitated over 138 deals and orchestrated sales of more than $680 million. But these numbers are secondary to the real triumphs: the dreams realized and the legacies built by my clients, who are always at the center of their real estate journeys.
I firmly believe in placing my clients at the forefront of their real estate adventures. It's about creating paths for them to explore new possibilities, guiding them with integrity and transparency, and celebrating their achievements. If you're eager to take the lead in your retail real estate narrative, I'm here to shine a light on your path to triumph.
In the fast-paced realm of commercial real estate, I see my role not just as an agent, but as a committed guide empowering retail property owners to be the heroes of their own success stories. With a rich 19-year career, I've facilitated over 138 deals and orchestrated sales of more than $680 million. But these numbers are secondary to the real triumphs: the dreams realized and the legacies built by my clients, who are always at the center of their real estate journeys.
I firmly believe in placing my clients at the forefront of their real estate adventures. It's about creating paths for them to explore new possibilities, guiding them with integrity and transparency, and celebrating their achievements. If you're eager to take the lead in your retail real estate narrative, I'm here to shine a light on your path to triumph.
REAL ESTATE NEWS
Unveiling the Latest News and Articles
By Marc Perlof
•
May 18, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 18, 2026 If you own retail real estate, here’s what just changed for you. In some situations, removing the price can lead to stronger offers. This approach allows the market to determine value instead of limiting it upfront. When used correctly, it can create competition and improve your outcome. More retail properties are being marketed without a price. Brokers are using offer-driven strategies to let buyers compete based on their own assumptions. What is causing it? Differences in buyer expectations and uncertainty in valuation are driving this shift. In many cases, investors and developers value the same property differently, especially when there is upside or redevelopment potential. How does removing the price affect your value? Removing the price can eliminate the ceiling. Buyers are not anchored to a specific number, which can lead to stronger offers when demand is present. When multiple buyers are involved, this approach can create competition and push pricing higher. What is the risk? If demand is limited, offers may come in below expectations. This often happens when the buyer pool is thin or when the property has uncertainty, such as a short lease term, tenant risk, or redevelopment challenges. When should you use Request for Offers? Use it when there is strong demand and the property is expected to attract multiple buyers. Even in these situations, active buyers and brokers will often ask for pricing guidance or a whisper price to understand where the seller expects the deal to trade. When should you use a more flexible approach? Use submit offers when you want flexibility and are testing the market. This approach allows you to respond to buyer feedback while still maintaining control of the process. Some properties are marketed without a price because the broker does not have a clear view of value. That is not the same as a strategy. When used correctly, removing the price is intentional and supported by buyer demand, positioning, and a defined process. Without that structure, it can create confusion and weaker results. We are seeing strong assets generate multiple offers with this approach, while weaker deals struggle to gain traction without pricing guidance. This strategy is not about avoiding a price. It is about allowing the market to define it when the conditions support it. If you need context, review Part 2: “Should You List Your Retail Property With an Asking Price?” In next week’s final article, read “How Strategic Underpricing Can Increase Your Retail Property Sale Price” (Part 4) , including one approach many owners overlook. If you are considering an offer-driven strategy, reach out before going to market. I will help you determine if your property can support it and how to structure it properly. Call or DM me for more information. Would removing your price increase your value or create uncertainty? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #CRE #InvestmentProperty #CommercialBroker #LosAngelesRealEstate #NNN #RetailInvesting #PropertySales
By Marc Perlof
•
May 15, 2026
CPI surged in April as inflation soars to highest level in almost 3 years Inflation accelerated in April to an annual rate of 3.8%, the highest since May 2023, as the Iran war pushed up energy costs and raised prices across the economy. By the numbers Economists predicted inflation would jump to 3.7% on an annual basis, up from the 3.3% reading in March, according to a FactSet poll.
By Marc Perlof
•
May 11, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 11, 2026 If you own retail real estate, here’s what just changed for you. An asking price can either create buyer interest or limit it. The outcome depends on how that price is positioned relative to the market. Buyers are moving faster and making quicker decisions. Deals that look correctly priced get immediate attention. Deals that feel stretched are ignored. What is causing it? Higher borrowing costs and rising expenses are forcing buyers to be more selective. At the same time, broader economic uncertainty is making buyers more cautious. They are comparing opportunities more closely and focusing on deals that make sense immediately. How does an asking price affect your value? An asking price sets the tone. If it aligns with market expectations, it creates activity. If it does not, it reduces interest and limits competition. If the market shifts downward while your property is listed, adjusting later to a lower price can be more difficult. Buyers may expect additional discounts, and you may need to catch up to where the market has already moved. What is the risk of overpricing? Buyers often do not negotiate. They move on. This reduces activity and weakens your position. When should you use an asking price? Use it when your property has clear value and strong comparable sales. This works well for stabilized retail assets and NNN investments. When should you adjust? If value is less certain or buyer opinions may vary, consider pricing guidance instead of a fixed number. This is especially important when there are limited or no recent comparable sales and you are effectively setting the market. Strong retail properties are getting immediate interest when priced correctly and little activity when pricing feels stretched. Pricing is not just about the number. It is about how buyers interpret that number. If you missed the foundation, go back to “How to Price a Retail Property for Sale in Today’s Market” (Part 1) . In next week’s article, read “When to Sell a Retail Property Without an Asking Price” (Part 3) , where I explain how removing price can create stronger offers. If you want to pressure test your asking price before going to market, reach out. I will show you how buyers are likely to respond and where your pricing may need adjustment. Call or DM me for more information. Is your pricing helping your property move forward or holding it back? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #NNNProperties #CommercialBroker #PropertyValue #CRE #LosAngeles #InvestmentSales #RetailInvesting
REAL ESTATE NEWS
Unveiling the Latest News and Articles
By Marc Perlof
•
May 18, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 18, 2026 If you own retail real estate, here’s what just changed for you. In some situations, removing the price can lead to stronger offers. This approach allows the market to determine value instead of limiting it upfront. When used correctly, it can create competition and improve your outcome. More retail properties are being marketed without a price. Brokers are using offer-driven strategies to let buyers compete based on their own assumptions. What is causing it? Differences in buyer expectations and uncertainty in valuation are driving this shift. In many cases, investors and developers value the same property differently, especially when there is upside or redevelopment potential. How does removing the price affect your value? Removing the price can eliminate the ceiling. Buyers are not anchored to a specific number, which can lead to stronger offers when demand is present. When multiple buyers are involved, this approach can create competition and push pricing higher. What is the risk? If demand is limited, offers may come in below expectations. This often happens when the buyer pool is thin or when the property has uncertainty, such as a short lease term, tenant risk, or redevelopment challenges. When should you use Request for Offers? Use it when there is strong demand and the property is expected to attract multiple buyers. Even in these situations, active buyers and brokers will often ask for pricing guidance or a whisper price to understand where the seller expects the deal to trade. When should you use a more flexible approach? Use submit offers when you want flexibility and are testing the market. This approach allows you to respond to buyer feedback while still maintaining control of the process. Some properties are marketed without a price because the broker does not have a clear view of value. That is not the same as a strategy. When used correctly, removing the price is intentional and supported by buyer demand, positioning, and a defined process. Without that structure, it can create confusion and weaker results. We are seeing strong assets generate multiple offers with this approach, while weaker deals struggle to gain traction without pricing guidance. This strategy is not about avoiding a price. It is about allowing the market to define it when the conditions support it. If you need context, review Part 2: “Should You List Your Retail Property With an Asking Price?” In next week’s final article, read “How Strategic Underpricing Can Increase Your Retail Property Sale Price” (Part 4) , including one approach many owners overlook. If you are considering an offer-driven strategy, reach out before going to market. I will help you determine if your property can support it and how to structure it properly. Call or DM me for more information. Would removing your price increase your value or create uncertainty? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #CRE #InvestmentProperty #CommercialBroker #LosAngelesRealEstate #NNN #RetailInvesting #PropertySales
By Marc Perlof
•
May 15, 2026
CPI surged in April as inflation soars to highest level in almost 3 years Inflation accelerated in April to an annual rate of 3.8%, the highest since May 2023, as the Iran war pushed up energy costs and raised prices across the economy. By the numbers Economists predicted inflation would jump to 3.7% on an annual basis, up from the 3.3% reading in March, according to a FactSet poll.
By Marc Perlof
•
May 11, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 11, 2026 If you own retail real estate, here’s what just changed for you. An asking price can either create buyer interest or limit it. The outcome depends on how that price is positioned relative to the market. Buyers are moving faster and making quicker decisions. Deals that look correctly priced get immediate attention. Deals that feel stretched are ignored. What is causing it? Higher borrowing costs and rising expenses are forcing buyers to be more selective. At the same time, broader economic uncertainty is making buyers more cautious. They are comparing opportunities more closely and focusing on deals that make sense immediately. How does an asking price affect your value? An asking price sets the tone. If it aligns with market expectations, it creates activity. If it does not, it reduces interest and limits competition. If the market shifts downward while your property is listed, adjusting later to a lower price can be more difficult. Buyers may expect additional discounts, and you may need to catch up to where the market has already moved. What is the risk of overpricing? Buyers often do not negotiate. They move on. This reduces activity and weakens your position. When should you use an asking price? Use it when your property has clear value and strong comparable sales. This works well for stabilized retail assets and NNN investments. When should you adjust? If value is less certain or buyer opinions may vary, consider pricing guidance instead of a fixed number. This is especially important when there are limited or no recent comparable sales and you are effectively setting the market. Strong retail properties are getting immediate interest when priced correctly and little activity when pricing feels stretched. Pricing is not just about the number. It is about how buyers interpret that number. If you missed the foundation, go back to “How to Price a Retail Property for Sale in Today’s Market” (Part 1) . In next week’s article, read “When to Sell a Retail Property Without an Asking Price” (Part 3) , where I explain how removing price can create stronger offers. If you want to pressure test your asking price before going to market, reach out. I will show you how buyers are likely to respond and where your pricing may need adjustment. Call or DM me for more information. Is your pricing helping your property move forward or holding it back? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #NNNProperties #CommercialBroker #PropertyValue #CRE #LosAngeles #InvestmentSales #RetailInvesting
REAL ESTATE NEWS
Unveiling the Latest News and Articles
By Marc Perlof
•
May 18, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 18, 2026 If you own retail real estate, here’s what just changed for you. In some situations, removing the price can lead to stronger offers. This approach allows the market to determine value instead of limiting it upfront. When used correctly, it can create competition and improve your outcome. More retail properties are being marketed without a price. Brokers are using offer-driven strategies to let buyers compete based on their own assumptions. What is causing it? Differences in buyer expectations and uncertainty in valuation are driving this shift. In many cases, investors and developers value the same property differently, especially when there is upside or redevelopment potential. How does removing the price affect your value? Removing the price can eliminate the ceiling. Buyers are not anchored to a specific number, which can lead to stronger offers when demand is present. When multiple buyers are involved, this approach can create competition and push pricing higher. What is the risk? If demand is limited, offers may come in below expectations. This often happens when the buyer pool is thin or when the property has uncertainty, such as a short lease term, tenant risk, or redevelopment challenges. When should you use Request for Offers? Use it when there is strong demand and the property is expected to attract multiple buyers. Even in these situations, active buyers and brokers will often ask for pricing guidance or a whisper price to understand where the seller expects the deal to trade. When should you use a more flexible approach? Use submit offers when you want flexibility and are testing the market. This approach allows you to respond to buyer feedback while still maintaining control of the process. Some properties are marketed without a price because the broker does not have a clear view of value. That is not the same as a strategy. When used correctly, removing the price is intentional and supported by buyer demand, positioning, and a defined process. Without that structure, it can create confusion and weaker results. We are seeing strong assets generate multiple offers with this approach, while weaker deals struggle to gain traction without pricing guidance. This strategy is not about avoiding a price. It is about allowing the market to define it when the conditions support it. If you need context, review Part 2: “Should You List Your Retail Property With an Asking Price?” In next week’s final article, read “How Strategic Underpricing Can Increase Your Retail Property Sale Price” (Part 4) , including one approach many owners overlook. If you are considering an offer-driven strategy, reach out before going to market. I will help you determine if your property can support it and how to structure it properly. Call or DM me for more information. Would removing your price increase your value or create uncertainty? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #CRE #InvestmentProperty #CommercialBroker #LosAngelesRealEstate #NNN #RetailInvesting #PropertySales
By Marc Perlof
•
May 15, 2026
CPI surged in April as inflation soars to highest level in almost 3 years Inflation accelerated in April to an annual rate of 3.8%, the highest since May 2023, as the Iran war pushed up energy costs and raised prices across the economy. By the numbers Economists predicted inflation would jump to 3.7% on an annual basis, up from the 3.3% reading in March, according to a FactSet poll.
By Marc Perlof
•
May 11, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 11, 2026 If you own retail real estate, here’s what just changed for you. An asking price can either create buyer interest or limit it. The outcome depends on how that price is positioned relative to the market. Buyers are moving faster and making quicker decisions. Deals that look correctly priced get immediate attention. Deals that feel stretched are ignored. What is causing it? Higher borrowing costs and rising expenses are forcing buyers to be more selective. At the same time, broader economic uncertainty is making buyers more cautious. They are comparing opportunities more closely and focusing on deals that make sense immediately. How does an asking price affect your value? An asking price sets the tone. If it aligns with market expectations, it creates activity. If it does not, it reduces interest and limits competition. If the market shifts downward while your property is listed, adjusting later to a lower price can be more difficult. Buyers may expect additional discounts, and you may need to catch up to where the market has already moved. What is the risk of overpricing? Buyers often do not negotiate. They move on. This reduces activity and weakens your position. When should you use an asking price? Use it when your property has clear value and strong comparable sales. This works well for stabilized retail assets and NNN investments. When should you adjust? If value is less certain or buyer opinions may vary, consider pricing guidance instead of a fixed number. This is especially important when there are limited or no recent comparable sales and you are effectively setting the market. Strong retail properties are getting immediate interest when priced correctly and little activity when pricing feels stretched. Pricing is not just about the number. It is about how buyers interpret that number. If you missed the foundation, go back to “How to Price a Retail Property for Sale in Today’s Market” (Part 1) . In next week’s article, read “When to Sell a Retail Property Without an Asking Price” (Part 3) , where I explain how removing price can create stronger offers. If you want to pressure test your asking price before going to market, reach out. I will show you how buyers are likely to respond and where your pricing may need adjustment. Call or DM me for more information. Is your pricing helping your property move forward or holding it back? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #NNNProperties #CommercialBroker #PropertyValue #CRE #LosAngeles #InvestmentSales #RetailInvesting
