Boost Your Retail Real Estate ROI: 5 Reasons to Partner with a Specialist Agent/broker!

Marc Perlof • May 18, 2023

Insight 1: Maximize Profit with Laser-Focused Expertise


Investors may experience difficulty navigating the intricate world of retail real estate, leaving them feeling disoriented and overwhelmed. You can take advantage of a retail real estate agent/agent/broker specialist's unrivaled experience and understanding by working with them. These experts can spot undiscovered chances, assisting you in securing the ideal off-market assets. They have a wealth of knowledge and a thorough understanding of the market, which can help you make better judgments and increase your profitability.


Tips:

1.    Look for a agent/agent/broker with a proven track record in retail real estate.

2.    Ask for references and testimonials from previous clients.

3.    Attend industry events to network and connect with potential specialist agent/brokers.



Insight 2: Boost Efficiency with Tailored Strategies


Particularly in the realm of real estate investing, time is money. It can be difficult for retail real estate investors to sort through numerous properties that don't fit their criteria. A specialist in retail real estate agent/brokers will create individualized plans to expedite your search, saving you precious time and effort. To keep you one step ahead of the competition, your agent/agent/broker will use their vast network to find special off-market deals.


Tips:

1.    Clearly communicate your investment goals to your agent/agent/broker.

2.    Regularly review your strategy with your agent/broker to ensure alignment.

3.    Stay proactive in providing feedback to your agent/broker for continued improvement.



Insight 3: Minimize Risk with Expert Guidance


Investing in retail real estate can be dangerous since there are dangers around every bend. You may navigate these dangers with the aid of a retail real estate agent/broker specialist who can provide knowledgeable direction and assistance. Your agent/broker will assist you in making informed judgments by helping you to spot potential problems and negotiating advantageous conditions. The outcome? decreased risk and more assurance for you as an investor.


Tips:

1.    Discuss risk tolerance and concerns with your agent/broker.

2.    Collaborate with your agent/broker on conducting thorough due diligence.

3.    Leverage your agent/broker's experience in navigating challenging situations.



Insight 4: Unlock Growth Opportunities with Insider


There are dangers and potential problems when investing in retail real estate. Retail real estate investors frequently lose out on profitable opportunities because they lack the inside information necessary to identify them. A retail real estate agent/broker specialist has their finger on the market's pulse and can give you access to undiscovered opportunities and priceless insights. You'll get a significant advantage in the cutthroat world of real estate investing by working with an expert to identify growth opportunities that others might miss.


Tips:

1.    Stay informed on market trends through regular updates from your agent/broker.

2.    Be open to exploring new markets or niches as recommended by your agent/broker.

3.    Leverage your agent/broker's connections for access to exclusive deals.



Insight 5: Enhance Negotiating Power with a Dedicated Advocate


A retail real estate purchase can be made or broken during negotiations, and novice investors frequently find themselves outwitted. You will have a devoted ally on your side if you work with a retail real estate agent/broker specialist. In order to acquire the most advantageous offers and increase your profits, your agent/broker will use their significant experience to negotiate the finest conditions on your behalf.


Tips:

1.    Clearly outline your priorities and non-negotiables to your agent/broker.

2.    Trust your agent/broker's expertise during the negotiation process.

3.    Stay engaged and informed throughout negotiations to support your agent/broker's efforts.


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Hey Retail Real Estate Rockstars! Let’s talk about something important that’s happening in California: AB 380 . This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹ AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens. What’s Happening Now? AB 380 already passed the California Assembly. Now it’s going through the State Senate. On July 8, 2025, the bill passed the Senate Public Safety Committee It’s now being reviewed by the Senate Appropriations Committee² After that, it will need to pass a full Senate floor vote The final vote may happen later this summer What Does AB 380 Do? If it becomes law, here’s what it would do: Stop rent increases over 10% during emergencies, like wildfires or floods¹ Apply to small businesses like cafés, hair salons, stores, and laundromats² Block landlords from raising rent to cover repairs during emergencies² Fine landlords up to $25,000 if they break the rule³ Which Tenants Are Protected? AB 380 helps small business tenants during hard times. It applies to: Local cafés, bakeries, and restaurants Retail shops, like phone stores or clothing boutiques Barbershops, dry cleaners, and gyms Doctors and other offices in retail spaces If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.² Do Big Chains Get Protection Too? Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹ What AB 380 Does Not Do Here’s what the law doesn’t do: It does not create permanent rent control It only limits rent during emergencies After the emergency ends, landlords can raise rent as usual⁴ Already Have a Long Lease? If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on. Wait—Does This Mean Year-Round Rent Control? No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ² What the Numbers Say Over 5,000 complaints were filed after the 2024 wildfires² Rent overcharges were over $21 million per month in some places⁴ Price gouging complaints rose 52% across California since 2021⁵ A Message for Retail Property Owners AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income. If you’re a retail property owner in California, AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof so you can stay compliant and still protect your income. Call or DM me for more information. Think About This… If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law? #CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights 
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