Boost Cash Flow & Outsmart Inflation: 5 Retail Property Strategies!

Marc Perlof • May 18, 2023

Insight 1: Smart Rent Adjustments to Beat Inflation


Problem: Your retail real estate investment's true value is being eroded by stagnant rental income growth that cannot keep up with inflation.


Solution: If you want to make sure that your rental income keeps up with inflation, use a clever technique of annual rent increases correlated to the Consumer Price Index (CPI).


Benefit: By keeping rent increases in line with inflation, you'll protect the value of your retail real estate investment and preserve purchasing power.


Tips:

a) Investigate historical CPI trends in your area to comprehend local inflation rates.

b) Reassess your lease agreements and contemplate adding a CPI-linked rent increase clause.

c) Communicate transparently with your tenants about the logic behind these adjustments, emphasizing the mutual benefits of preserving property value.



Insight 2: Using Equity to Expand Your Portfolio


Problem: The value of your property has increased, but you aren't using that equity to increase your passive income.


Solution: To invest in more high-yield retail buildings, think about refinancing or obtaining an equity line of credit (ELOC).


Benefit: By using the equity in your property, you can continue to own your current property while acquiring additional assets that provide income.


Tips:

a) Consult a retail real estate expert to determine the optimal refinancing or ELOC alternatives for your situation.

b) Investigate promising retail property markets with potential for lucrative returns.

c) Develop a well-defined plan for employing the borrowed funds to maximize the benefits of this strategy.



Insight 3 : Benefits to Taxes of Strategic Property Improvements


Problem: You're disregarding the tax benefits and advantages of depreciation related to property renovations.


Solution: Invest in property improvements that add value, improve tenant contentment, and raise the asset's overall value.


Benefit: By making tactical adjustments, you'll increase cash flow and take advantage of tax breaks.


Tips:

a) Pinpoint high-impact upgrades that will entice tenants and elevate property value.

b) Consult a tax advisor to comprehend the full scope of deductions and depreciation benefits available.

c) Strategize and budget for upgrades to minimize disruption to tenants and maximize return on investment.



Insight 4: Benefits of Triple Net Lease (NNN)


Problem: Managing retail properties is a lot of work and takes your attention away from increasing your wealth.


Solution: Switch to a triple net lease arrangement where tenants are responsible for upkeep, insurance, and property taxes.


Benefit: By adopting a hands-off approach, you free up time and energy to focus on refining your retail real estate investment plan.


Tips:

a) Evaluate your current lease structure and ascertain if a transition to NNN leases is viable.

b) Consult with a real estate attorney to draft or revise lease agreements.

c) Communicate the advantages of this lease structure to tenants, emphasizing the increased autonomy and predictability it provides.



Insight 5: Using Real Estate Investment Trusts (REITs) to diversify


Problem: Investing too heavily in retail properties exposes your portfolio to market risk and volatility.


Solution: Invest in Real Estate Investment Trusts (REITs) that are focused on different property kinds to diversify your investing portfolio.


Benefit: A diversified portfolio reduces risk and exposure while offering the chance for greater returns in the market for commercial real estate.


Tips:

a) Research a variety of REITs to find those focused on property types that complement your existing retail real estate investments.

b) Consult an experienced retail real estate agent to determine the ideal allocation of your investment capital.

c) Regularly review your portfolio to ensure it remains balanced and aligned with your financial objectives.


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By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
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