Retail Real Estate: The 5% Wealthy Elite's Tax-Slashing Secret!

Marc Perlof • May 18, 2023

Insight 1: Turbocharge Your Wealth with the Tax-Sheltering Power of Retail Real Estate.


Owning retail real estate is a proven way to minimize taxes and safeguard your income. By investing in high-quality retail properties, you can take advantage of depreciation and other tax deductions to dramatically reduce your taxable income. To implement this strategy, partner with an experienced retail real estate agent/broker to identify prime retail properties in growing markets. The benefit? More of your hard-earned money stays in your pocket, accelerating your wealth growth.


Tips:

1.    Research tax advantages specific to retail real estate investments.

2.    Network with other High Net Worth Individuals to learn from their experiences.

3.    Consult with a tax advisor who specializes in retail real estate.



Insight 2: Harness the Power of Leverage to Multiply Your Retail Real Estate Investments.


The ability to leverage your investments is a key advantage of retail real estate. By obtaining financing for your properties, you can acquire more assets with less cash out-of-pocket. Work with a knowledgeable retails real estate agent/broker and mortgage broker to secure the best financing options for your situation. By leveraging your investments, you'll amplify your returns and increase your net worth faster.


Tips:

1.    Seek out reliable retail real estate agents/brokers and mortgage brokers with experience in retail real estate.

2.    Study the different types of loans available for retail property investments.

3.    Maintain a strong credit score to secure better financing options.



Insight 3: Diversify Your Portfolio with Retail Real Estate to Minimize Risk


Retail real estate investment offers unique diversification benefits, which help to protect your wealth. By adding retail properties to your portfolio, you can spread risk across various asset classes, thereby reducing overall exposure. To achieve optimal diversification, work with a retail real estate agent who understands the retail real estate market. You'll enjoy increased stability and long-term growth.


Tips:

1.    Assess your current portfolio to identify gaps in diversification.

2.    Research various retail property types, such as strip malls, shopping centers, stand-alone stores, and single tenant net lease.

3.    Develop a long-term investment plan that includes retail real estate.



Insight 4: Generate Passive Income with Retail Real Estate for Financial Freedom


Retail real estate investments can provide a consistent stream of passive income. By leasing your properties to reliable tenants, you can earn rent without the need for daily involvement. To find the best tenants, work with a property manager who specializes in retail real estate. This passive income allows you to focus on other wealth-building activities, creating true financial freedom.


Tips:

1.    Learn about the factors that impact rental rates in your target market.

2.    Create a list of potential tenants, focusing on those with strong financials and growth potential.

3.    Build relationships with property managers who have a proven track record in retail real estate.



Insight 5: Capitalize on the Appreciation Potential of Retail Real Estate to Skyrocket Your Wealth


Retail real estate investments often appreciate over time, further boosting your wealth. By strategically choosing locations with strong growth potential, you can maximize your properties' appreciation. Collaborate with a market-savvy retail real estate agent/broker to identify these prime investment opportunities. As your retail real estate assets appreciate, your wealth will multiply, propelling you into the Top 1% of the world's wealthiest individuals.


Tips:

1.    Familiarize yourself with the factors that drive retail real estate appreciation.

2.    Monitor market trends and growth indicators in your target areas.

3.    Align with a retail real estate broker who has deep knowledge of the market and a track record of success.


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By Marc Perlof July 25, 2025
Hey Retail Real Estate Rockstars! Let’s talk about something important that’s happening in California: AB 380 . This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹ AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens. What’s Happening Now? AB 380 already passed the California Assembly. Now it’s going through the State Senate. On July 8, 2025, the bill passed the Senate Public Safety Committee It’s now being reviewed by the Senate Appropriations Committee² After that, it will need to pass a full Senate floor vote The final vote may happen later this summer What Does AB 380 Do? If it becomes law, here’s what it would do: Stop rent increases over 10% during emergencies, like wildfires or floods¹ Apply to small businesses like cafés, hair salons, stores, and laundromats² Block landlords from raising rent to cover repairs during emergencies² Fine landlords up to $25,000 if they break the rule³ Which Tenants Are Protected? AB 380 helps small business tenants during hard times. It applies to: Local cafés, bakeries, and restaurants Retail shops, like phone stores or clothing boutiques Barbershops, dry cleaners, and gyms Doctors and other offices in retail spaces If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.² Do Big Chains Get Protection Too? Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹ What AB 380 Does Not Do Here’s what the law doesn’t do: It does not create permanent rent control It only limits rent during emergencies After the emergency ends, landlords can raise rent as usual⁴ Already Have a Long Lease? If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on. Wait—Does This Mean Year-Round Rent Control? No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ² What the Numbers Say Over 5,000 complaints were filed after the 2024 wildfires² Rent overcharges were over $21 million per month in some places⁴ Price gouging complaints rose 52% across California since 2021⁵ A Message for Retail Property Owners AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income. If you’re a retail property owner in California, AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof so you can stay compliant and still protect your income. Call or DM me for more information. Think About This… If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law? #CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights 
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