Retail Real Estate: The 5% Wealthy Elite's Tax-Slashing Secret!

Marc Perlof • May 18, 2023

Insight 1: Turbocharge Your Wealth with the Tax-Sheltering Power of Retail Real Estate.


Owning retail real estate is a proven way to minimize taxes and safeguard your income. By investing in high-quality retail properties, you can take advantage of depreciation and other tax deductions to dramatically reduce your taxable income. To implement this strategy, partner with an experienced retail real estate agent/broker to identify prime retail properties in growing markets. The benefit? More of your hard-earned money stays in your pocket, accelerating your wealth growth.


Tips:

1.    Research tax advantages specific to retail real estate investments.

2.    Network with other High Net Worth Individuals to learn from their experiences.

3.    Consult with a tax advisor who specializes in retail real estate.



Insight 2: Harness the Power of Leverage to Multiply Your Retail Real Estate Investments.


The ability to leverage your investments is a key advantage of retail real estate. By obtaining financing for your properties, you can acquire more assets with less cash out-of-pocket. Work with a knowledgeable retails real estate agent/broker and mortgage broker to secure the best financing options for your situation. By leveraging your investments, you'll amplify your returns and increase your net worth faster.


Tips:

1.    Seek out reliable retail real estate agents/brokers and mortgage brokers with experience in retail real estate.

2.    Study the different types of loans available for retail property investments.

3.    Maintain a strong credit score to secure better financing options.



Insight 3: Diversify Your Portfolio with Retail Real Estate to Minimize Risk


Retail real estate investment offers unique diversification benefits, which help to protect your wealth. By adding retail properties to your portfolio, you can spread risk across various asset classes, thereby reducing overall exposure. To achieve optimal diversification, work with a retail real estate agent who understands the retail real estate market. You'll enjoy increased stability and long-term growth.


Tips:

1.    Assess your current portfolio to identify gaps in diversification.

2.    Research various retail property types, such as strip malls, shopping centers, stand-alone stores, and single tenant net lease.

3.    Develop a long-term investment plan that includes retail real estate.



Insight 4: Generate Passive Income with Retail Real Estate for Financial Freedom


Retail real estate investments can provide a consistent stream of passive income. By leasing your properties to reliable tenants, you can earn rent without the need for daily involvement. To find the best tenants, work with a property manager who specializes in retail real estate. This passive income allows you to focus on other wealth-building activities, creating true financial freedom.


Tips:

1.    Learn about the factors that impact rental rates in your target market.

2.    Create a list of potential tenants, focusing on those with strong financials and growth potential.

3.    Build relationships with property managers who have a proven track record in retail real estate.



Insight 5: Capitalize on the Appreciation Potential of Retail Real Estate to Skyrocket Your Wealth


Retail real estate investments often appreciate over time, further boosting your wealth. By strategically choosing locations with strong growth potential, you can maximize your properties' appreciation. Collaborate with a market-savvy retail real estate agent/broker to identify these prime investment opportunities. As your retail real estate assets appreciate, your wealth will multiply, propelling you into the Top 1% of the world's wealthiest individuals.


Tips:

1.    Familiarize yourself with the factors that drive retail real estate appreciation.

2.    Monitor market trends and growth indicators in your target areas.

3.    Align with a retail real estate broker who has deep knowledge of the market and a track record of success.


By Marc Perlof September 12, 2025
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By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
By Marc Perlof September 5, 2025
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