Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • December 20, 2024
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A man is standing at a podium in front of a group of people.

Key takeaways from the Fed’s third rate cut


The Federal Reserve on Wednesday cut interest rates by a quarter point, the third rate cut since it began to lower borrowing costs in September.

The central bank’s latest move leaves its benchmark lending rate at a range of 4.25%-4.5%, a two-year low.

A purple car is parked in front of a sauce restaurant.

KFC’s New Saucy Concept Puts Flavor and Chicken Tenders on Center Stage


KFC announced Wednesday the launch of Saucy, a new spinoff concept focused primarily on sauces, chicken tenders, and a variety of creative beverages. The unit is scheduled to debut on December 23 in Orlando.

A pepperoni pizza with a slice taken out of it on an orange background.

Report: Bain Capital Considers Purchase of 750-Unit Franchisee Sizzling Platter for Over $1 Billion


Private equity firm Bain Capital is reportedly looking to acquire large franchisee Sizzling Platter for more than $1 billion, including debt, according to Reuters.

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US Retail Closures Up 70% This Year, 1000s More to Follow


US retail is facing real challenges, with 7.1K store closures announced in 2024—up 69% YoY—led by major chains like Family Dollar and CVS.

The number 2025 is glowing in the dark on a dark blue background.

Placer.ai: Seven retail trends to watch in 2025


Legacy brands are making a comeback. And discount and dollar stores may be in for a “readjustment.”

Those are two of seven trends outlined in a new white paper from Placer.ai’s new white paper, “Retail Trends to Watch in 2025.” Key takeaways from the white paper are below.

A gym with a lot of exercise equipment and a wooden ceiling.

AI-Powered Gym “Fred Fitness” to Debut in Santa Monica


Fred Fitness Is Part of a Broader Partnership With Clever Fit and Egym, Which Recently Secured $200 Million in Growth Capital.

Fred Fitness, a gym offering fully AI-driven personalized workouts, is set to open its doors in January 2025 at 1344 4th Street. The company is backed by European fitness giant Clever Fit and powered by EGYM’s advanced AI technology.

A woman in a dress is holding two albums in her hands.

5 retailers that need a great 2024 holiday season

Some companies are coming off a tough quarter, while others switched leadership or are dealing with changing consumer behavior. But all of these retailers need a W.

There are many different types of hamburgers and french fries on the table.

BurgerFi Acquired by Owner of Savvy Sliders

The restaurant group believes the fast casual has “a ton of legs.”

By Marc Perlof August 1, 2025
Aldi, Trader Joe’s, and Lidl: Grocery's Power Trio The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. The three chains share similarities: all offer a limited assortment of groceries and tend to operate at lower price points – however, each one is carving out its own distinct path to growth...
By Marc Perlof July 25, 2025
Hey Retail Real Estate Rockstars! Let’s talk about something important that’s happening in California: AB 380 . This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹ AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens. What’s Happening Now? AB 380 already passed the California Assembly. Now it’s going through the State Senate. On July 8, 2025, the bill passed the Senate Public Safety Committee It’s now being reviewed by the Senate Appropriations Committee² After that, it will need to pass a full Senate floor vote The final vote may happen later this summer What Does AB 380 Do? If it becomes law, here’s what it would do: Stop rent increases over 10% during emergencies, like wildfires or floods¹ Apply to small businesses like cafés, hair salons, stores, and laundromats² Block landlords from raising rent to cover repairs during emergencies² Fine landlords up to $25,000 if they break the rule³ Which Tenants Are Protected? AB 380 helps small business tenants during hard times. It applies to: Local cafés, bakeries, and restaurants Retail shops, like phone stores or clothing boutiques Barbershops, dry cleaners, and gyms Doctors and other offices in retail spaces If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.² Do Big Chains Get Protection Too? Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹ What AB 380 Does Not Do Here’s what the law doesn’t do: It does not create permanent rent control It only limits rent during emergencies After the emergency ends, landlords can raise rent as usual⁴ Already Have a Long Lease? If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on. Wait—Does This Mean Year-Round Rent Control? No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ² What the Numbers Say Over 5,000 complaints were filed after the 2024 wildfires² Rent overcharges were over $21 million per month in some places⁴ Price gouging complaints rose 52% across California since 2021⁵ A Message for Retail Property Owners AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income. If you’re a retail property owner in California, AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof so you can stay compliant and still protect your income. Call or DM me for more information. Think About This… If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law? #CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights 
By Marc Perlof July 25, 2025
CEO of American Realty Advisors elected to Downtown Santa Monica board Stanley Iezman has been elected to the board of Downtown Santa Monica, Inc. (DTSM), filling the vacant property owner seat left open after the resignation of longtime board member Julia Ladd. The results were announced Thursday by DTSM CEO Andrew Thomas, who praised the caliber of candidates and the level of engagement from the downtown property ownership community...
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