Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • December 20, 2024
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Key takeaways from the Fed’s third rate cut


The Federal Reserve on Wednesday cut interest rates by a quarter point, the third rate cut since it began to lower borrowing costs in September.

The central bank’s latest move leaves its benchmark lending rate at a range of 4.25%-4.5%, a two-year low.

A purple car is parked in front of a sauce restaurant.

KFC’s New Saucy Concept Puts Flavor and Chicken Tenders on Center Stage


KFC announced Wednesday the launch of Saucy, a new spinoff concept focused primarily on sauces, chicken tenders, and a variety of creative beverages. The unit is scheduled to debut on December 23 in Orlando.

A pepperoni pizza with a slice taken out of it on an orange background.

Report: Bain Capital Considers Purchase of 750-Unit Franchisee Sizzling Platter for Over $1 Billion


Private equity firm Bain Capital is reportedly looking to acquire large franchisee Sizzling Platter for more than $1 billion, including debt, according to Reuters.

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US Retail Closures Up 70% This Year, 1000s More to Follow


US retail is facing real challenges, with 7.1K store closures announced in 2024—up 69% YoY—led by major chains like Family Dollar and CVS.

The number 2025 is glowing in the dark on a dark blue background.

Placer.ai: Seven retail trends to watch in 2025


Legacy brands are making a comeback. And discount and dollar stores may be in for a “readjustment.”

Those are two of seven trends outlined in a new white paper from Placer.ai’s new white paper, “Retail Trends to Watch in 2025.” Key takeaways from the white paper are below.

A gym with a lot of exercise equipment and a wooden ceiling.

AI-Powered Gym “Fred Fitness” to Debut in Santa Monica


Fred Fitness Is Part of a Broader Partnership With Clever Fit and Egym, Which Recently Secured $200 Million in Growth Capital.

Fred Fitness, a gym offering fully AI-driven personalized workouts, is set to open its doors in January 2025 at 1344 4th Street. The company is backed by European fitness giant Clever Fit and powered by EGYM’s advanced AI technology.

A woman in a dress is holding two albums in her hands.

5 retailers that need a great 2024 holiday season

Some companies are coming off a tough quarter, while others switched leadership or are dealing with changing consumer behavior. But all of these retailers need a W.

There are many different types of hamburgers and french fries on the table.

BurgerFi Acquired by Owner of Savvy Sliders

The restaurant group believes the fast casual has “a ton of legs.”

By Marc Perlof September 12, 2025
Cherished Malibu Seafood Shack The Reel Inn May Rebuild After State Reversal  Malibu’s one-of-a-kind seafood spot, The Reel Inn, may once again serve its signature fish puns and fried and grilled platters on Pacific Coast Highway after the state reversed its earlier position that blocked the restaurant’s return, according to Eater LA...
By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
By Marc Perlof September 5, 2025
The Iconic Reel Inn Malibu To Say Goodbye After 36 Years Plans to resurrect The Reel Inn Malibu after the Palisades Fire have been shelved following a decision by the California Department of Parks and Recreation not to renew the restaurant’s lease, as reported by The Wall Street Journal. The move effectively closes a 36-year chapter for the 144-seat seafood shack on Pacific Coast Highway, long recognizable for surfboards on the walls, clever signage, chalkboard menus, and the relaxed Malibu customers...
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