Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • February 28, 2025
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1000th Store Orlando

‘Experiential’ retail surges as landlords try to lure customers back to the mall


In a former clothing store in Santa Monica, young entrepreneurs hawk products live on TikTok, sometimes in marathon sessions that last many hours.

A kfc restaurant with a sign that says ' mr. kentucky ' on it

Palisades High School could come to Downtown Santa Monica


Palisades Charter High School (PCHS) may temporarily relocate to the currently vacant Sears Building in Downtown Santa Monica while the school works to rebuild sections of its campus destroyed by the Palisades Fire. 

The front of a dollar tree store with green awnings

Jack in the Box expands; Outback Steakhouse slows new development; Apartment construction stays muted


Jack in the Box is pushing ahead with planned expansion into Chicago and Florida, as it also deals with slowing sales growth and this week’s announced departure of CEO Darin Harris after five years at the helm of the burger chain.

The front of a dollar tree store with green awnings

Home Depot Q4 earnings, sales top estimates; to open 13 stores


The Home Depot reported a strong quarter that included its first same-store increase in eight quarters, but issued soft guidance as consumers continue to hold back on large remodeling projects.

A large brick building with a tower on top of it is on the corner of a street.

Starbucks laying off 1,100 corporate employees; eliminating these 13 beverages…


Starbucks Corp. is streamlining its corporate organization as its new CEO works to revive the chain’s lackluster performance and focus on the customer experience. 

A large brick building with a tower on top of it is on the corner of a street.

Dollar General launches high-tech distribution center in Arkansas


The discount retailer’s newest distribution center uses automation to more efficiently store and retrieve products.

A large brick building with a tower on top of it is on the corner of a street.

Chicken chain Wingstop aims to expand in face of competition, higher costs and bird flu


Wingstop, a chicken restaurant chain, has ambitious plans for a company that says it's "the largest brand no one has heard of."

A large brick building with a tower on top of it is on the corner of a street.

Family Dollar may have buyers, but Dollar Tree still needs to pull the trigger


Private equity firms are lining up to buy Family Dollar, according to reports. 

A large brick building with a tower on top of it is on the corner of a street.

How Trump administration policies could shape the real estate recovery


As they celebrate another quarter of surging deals, executives with the largest commercial real estate brokerages are sounding notes of caution amid what they say is growing uncertainty over the potential effects of the Trump administration's economic policies.

A large brick building with a tower on top of it is on the corner of a street.

Shake Shack, Cheesecake Factory plan expansion; Walmart warns of slowing sales; Jobless claims edge higher


Buoyed by rising sales at a tough time for the restaurant industry, operators of Shake Shack and Cheesecake Factory said this week they have plans for significant expansions in 2025.

By Marc Perlof September 12, 2025
Cherished Malibu Seafood Shack The Reel Inn May Rebuild After State Reversal  Malibu’s one-of-a-kind seafood spot, The Reel Inn, may once again serve its signature fish puns and fried and grilled platters on Pacific Coast Highway after the state reversed its earlier position that blocked the restaurant’s return, according to Eater LA...
By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
By Marc Perlof September 5, 2025
The Iconic Reel Inn Malibu To Say Goodbye After 36 Years Plans to resurrect The Reel Inn Malibu after the Palisades Fire have been shelved following a decision by the California Department of Parks and Recreation not to renew the restaurant’s lease, as reported by The Wall Street Journal. The move effectively closes a 36-year chapter for the 144-seat seafood shack on Pacific Coast Highway, long recognizable for surfboards on the walls, clever signage, chalkboard menus, and the relaxed Malibu customers...
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