Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • October 11, 2024
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A blue sign that says the google store is coming soon

Google Is Opening a Store on Third Street Promenade


Within months, Google phones, smartwatches, home accessories, and other items will be sold from the iconic Keller Building at the corner of Third Street and Broadway in the heart of Downtown Santa Monica. This will be one of the only Google Stores in the country and the first in Southern California.


A map of the united states showing the share of out of state movers

Where out-of-state movers are going


Many out-of-state movers stay near their former home — but others wind up about as far away as they can get, per new census data.


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A 7 eleven store with cars parked in front of it

7-Eleven gets new, higher buyout offer from Circle K's parent


Convenience store chain Circle K's parent company raised its bid to buy the owner of 7-Eleven about a month after an initial offer was rejected as too low.

A man is standing next to a dog in a pet services store.

Walmart to open five new pet services centers


Walmart Inc. is expanding its veterinary services offering to new locations. The discount giant, which introduced its first-ever dedicated Pet Services center in the Atlanta suburb of Dallas, Ga.


A large tray of food including chicken , french fries , hot dogs , macaroni and cheese and pickles.

How Dave’s Hot Chicken Transformed a $900 Pop-Up Into a Fast-Casual Growth Engine


With its authentic hot chicken and a solid franchise model, the rising chain continues to attract operators and customers.

A white building with a brown sign that says aaron 's

Done Deal: The Aaron's Company acquired for $504 million


Fintech company IQVentures Holdings has completed its acquisition of the retailer of lease-to-own and purchase solutions for appliances, electronics, furniture and other home goods for $10.10 per share in cash, in a deal valued at approximately $504 million.

The outside of a jack in the box restaurant

Jack in the Box ramps up growth plans for Chicago


Jack in the Box is planning to further its re-entry into Chicago with a new franchise agreement.

A plate of meat and french fries on a wooden table.

5 Fast-Growing BBQ Chains You're About To See Everywhere


Dine at a barbecue joint and expect to be transported to a place of sheer comfort. Ribs are getting covered in sweet, smoky sauce, brisket is getting seasoned, and pulled pork is getting sandwiched between two fluffy buns.

By Marc Perlof September 12, 2025
Cherished Malibu Seafood Shack The Reel Inn May Rebuild After State Reversal  Malibu’s one-of-a-kind seafood spot, The Reel Inn, may once again serve its signature fish puns and fried and grilled platters on Pacific Coast Highway after the state reversed its earlier position that blocked the restaurant’s return, according to Eater LA...
By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
By Marc Perlof September 5, 2025
The Iconic Reel Inn Malibu To Say Goodbye After 36 Years Plans to resurrect The Reel Inn Malibu after the Palisades Fire have been shelved following a decision by the California Department of Parks and Recreation not to renew the restaurant’s lease, as reported by The Wall Street Journal. The move effectively closes a 36-year chapter for the 144-seat seafood shack on Pacific Coast Highway, long recognizable for surfboards on the walls, clever signage, chalkboard menus, and the relaxed Malibu customers...
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