From Clicks to Bricks: Unleashing Your Store's Potential in the Netflix Era!

Marc Perlof • October 16, 2023

Hey, Retail Real Estate Rockstars! Guess what? Netflix, the hip online destination for movies and TV shows, is now launching its own physical locations called "Netflix House." For those who own properties where retailers may open, this is excellent news. Here's how to make your location fantastic for Netflix and other online retailers looking to open physical locations:


Making the Most of the Netflix House Party:

1. Beyond Regular Stores: Don't just have a store there; make it more. Consider the enjoyable activities that may take place there, such as games or television programs that convey a story, much as Netflix does online.

 

2. Joining Hands with Locals: Join forces with nearby entertainers, eateries, and artists. Make your house a hip space with a contemporary touch that still feels like home.

 

3. Get Techy: Make shopping enjoyable and simple by using clever technology. Think of a coffee shop where the order is taken by a robot!


Online Big Shots Coming to Your Street:

Netflix is not alone; other big online shops are also thinking about opening real stores:


- Amazon: They already have real stores like Amazon Books and Amazon Go.

- Alibaba: They have a supermarket called Hema which is a mix of online and real-life shopping.

- Shopify: Known for helping online shops grow, they might open real stores too.


Fun Facts:

- People are loving stores where they can have fun experiences, with a 9% increase in such places ¹.

- Even though online shopping is popular, 82.5% of shopping is still done in real stores ².


Retail Real Estate Rockstars, make your locations hip and fun for Netflix and other internet behemoths. Your location may become the next big thing if it offers enjoyable activities, local collaborations, and cutting-edge technology.


As big online names come to life in our streets, how will your place join the fun and keep shoppers excited?



#RetailRockstars #NetflixHouseFun #MarcRetailGuy #RealStoresCoolStores #TechyShopping


By Marc Perlof September 12, 2025
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By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
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