Prime Time to Sell? Optimizing Retail Property Land Value for Developers and a new development

Marc Perlof • July 29, 2023

The subject of when to sell your property based on land value frequently arises in the dynamic world of retail real estate. It's a challenging equation that combines a thorough examination of the property's intrinsic value with knowledge of current market trends.


Think on your retail property's highest and best usage first. Is it currently optimized, or is there room for improvement? Where is the nearest Metro stop? Are there Density Bonuses? This potential could be realized by converting a single-tenant net lease property into a mixed-use (apartments over retail) development or a brand-new, energetic strip center, by repurposing a piece of vacant land into a bustling shopping center, or by converting a gas station into a masterful mixed-use (apartments over retail) design.


Timing is crucial. Your lease's expiration should, ideally, coincide with the listing of your property for sale (with no additional tenant lease options). While some investors might be concerned about an impending lease expiration, developers may be able to take advantage of the situation. When the lease expires, developers will have a blank slate on which to plan and carry out their vision, which will improve the appeal of your property. In order to give time for underwriting the value, exclusive marketing to developers, and giving a developer time to obtain their permits and entitlements from the local government authority, I advise starting this process 6 months to 2 years before the lease expires.


What you hope to achieve when you sell or exchange the retail property will determine how to proceed. This strategic decision-making calls for thorough market research, in-depth comprehension, and imaginative planning. And this is where I step in, using cutting-edge AI algorithms and years of experience to provide guidance unique to your circumstance.


Now, let's turn this insight into action.


For retail property owners seeking to optimize their investments, I offer an invaluable service grounded in transparency, integrity, and a proven track record. My expert advice guides you in making the most strategic decision, whether that's to hold, to sell or to exchange, maximizing your property's land value. If you're pondering over the right time to sell your retail property, let's collaborate to create a strategy that suits your individual needs.



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Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
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