Retail Real Estate Owners, You Won't Believe What's Next!

Marc Perlof • September 29, 2023

Retail Resilience Taking Over Despite Headwinds


Hey, Retail Real Estate Rockstars, the idea of resilience has become a distinguishing trait in the constantly changing world of retail. The retail sector continues to show amazing resilience and adaptation despite a variety of obstacles and headwinds. We at the Marc Perlof Group have seen firsthand how retailers are overcoming obstacles and reshaping the direction of the business. In this article, we examine the tactics used by resilient retailers to survive in a market that is always shifting.


Understanding the Challenges


It is critical to recognize the problems created by the headwinds before we examine the retail sector's resiliency. Retailers face a wide range of challenges that call for creative solutions, from the growth of e-commerce titans to changing customer tastes.


E-commerce Disruption: Brick-and-mortar shops have to adjust their strategy to be competitive in the face of the expansion of online shopping platforms. The simplicity and convenience of online purchasing have drawn customers, encouraging established shops to look for new development opportunities.


Changing Consumer Behavior: With an increased focus on sustainable practices and experience purchasing, consumer preferences have changed. Retailers must change to meet these changing consumer needs and provide individualized experiences that appeal to their target market.


Pandemic and Economic Uncertainty: Retail has not been exempt from the damage caused by the worldwide pandemic in other sectors of the economy. Consumer purchasing has been hurt by lockdown procedures, supply chain interruptions, and economic uncertainty, forcing shops to make quick changes.


Strategies for Retail Resilience


Despite these difficulties, retailers have shown they have the resilience to recover and thrive. They have tapped into the potential of resilience via the use of creative solutions. Let's get more into a few of these tactics:


Embracing Omnichannel Retailing: Integrating both in-store and online buying is important, according to resilient retailers. They develop a coherent omnichannel strategy by skillfully fusing the advantages of e-commerce with the tangible experiences of brick-and-mortar locations. They can satisfy the various demands and preferences of consumers thanks to this strategy.


Personalization and Customer Insights: Building a strong retail business requires a thorough understanding of the preferences of the customers. Successful retailers are able to anticipate and meet the changing demands of their target audience by utilizing advanced analytics and consumer data. They develop solid and enduring consumer connections by providing individualized advice and customized experiences.


Innovation and Technology Adoption: By continually accepting and implementing new technology, resilient retailers keep one step ahead of the competition. These shops use technology to improve consumer interaction and optimize operations, from augmented reality in-store experiences to frictionless payment options. They may differentiate themselves in a congested market thanks to such creative activities.


Sustainable Practices and Ethical Branding: Retailers must connect their principles with the needs of socially conscious consumers as conscious consumerism grows. Sustainability, ethical sourcing, and environmental responsibility are priorities for resilient retailers. They promote themselves as dependable partners for ethical customers by implementing transparent business practices and ethical branding.


Collaborative Partnerships: Resilience in a globally linked society depends on teamwork. Retailers are increasingly developing strategic alliances with key players in the business, technology suppliers, and even rivals. They may overcome obstacles and seize new development possibilities by pooling their knowledge and resources.


The Future of Resilient Retail


Looking ahead, it is clear that the sector will continue to be shaped by retail resilience. Every obstacle presents a chance for creativity, growth, and adaptability. Retailers that practice perseverance will not only endure hardships, but also prosper.


On of our goals at Marc Perlof Group is to provide retail property owners with the information, resources, and insights required to build resilience. We want to help our retail real estate owners succeed by remaining on top of market developments, offering innovative solutions, and promoting teamwork.


Now, consider this: In the ever-changing landscape of retail, what will be your defining strategy for resilience and growth?


Ready to embark on your journey toward retail resilience and success? Contact Marc Perlof Group today, and let us be your trusted partner in achieving your retail real estate objectives.


#RetailResilience #FutureOfRetail #MarcRetailGuy #RetailInnovation #SustainableRetail #CollaborativePartnerships


By Marc Perlof August 1, 2025
Aldi, Trader Joe’s, and Lidl: Grocery's Power Trio The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. The three chains share similarities: all offer a limited assortment of groceries and tend to operate at lower price points – however, each one is carving out its own distinct path to growth...
By Marc Perlof July 25, 2025
Hey Retail Real Estate Rockstars! Let’s talk about something important that’s happening in California: AB 380 . This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹ AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens. What’s Happening Now? AB 380 already passed the California Assembly. Now it’s going through the State Senate. On July 8, 2025, the bill passed the Senate Public Safety Committee It’s now being reviewed by the Senate Appropriations Committee² After that, it will need to pass a full Senate floor vote The final vote may happen later this summer What Does AB 380 Do? If it becomes law, here’s what it would do: Stop rent increases over 10% during emergencies, like wildfires or floods¹ Apply to small businesses like cafés, hair salons, stores, and laundromats² Block landlords from raising rent to cover repairs during emergencies² Fine landlords up to $25,000 if they break the rule³ Which Tenants Are Protected? AB 380 helps small business tenants during hard times. It applies to: Local cafés, bakeries, and restaurants Retail shops, like phone stores or clothing boutiques Barbershops, dry cleaners, and gyms Doctors and other offices in retail spaces If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.² Do Big Chains Get Protection Too? Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹ What AB 380 Does Not Do Here’s what the law doesn’t do: It does not create permanent rent control It only limits rent during emergencies After the emergency ends, landlords can raise rent as usual⁴ Already Have a Long Lease? If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on. Wait—Does This Mean Year-Round Rent Control? No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ² What the Numbers Say Over 5,000 complaints were filed after the 2024 wildfires² Rent overcharges were over $21 million per month in some places⁴ Price gouging complaints rose 52% across California since 2021⁵ A Message for Retail Property Owners AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income. If you’re a retail property owner in California, AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof so you can stay compliant and still protect your income. Call or DM me for more information. Think About This… If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law? #CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights 
By Marc Perlof July 25, 2025
CEO of American Realty Advisors elected to Downtown Santa Monica board Stanley Iezman has been elected to the board of Downtown Santa Monica, Inc. (DTSM), filling the vacant property owner seat left open after the resignation of longtime board member Julia Ladd. The results were announced Thursday by DTSM CEO Andrew Thomas, who praised the caliber of candidates and the level of engagement from the downtown property ownership community...
More Posts