Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • May 16, 2025
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A blurred image of a city street with people walking down it.

Council adopts “soft launch” for Promenade entertainment zone with reduced hours of 6 p.m. – 2 a.m.


The Santa Monica City Council has approved a new Entertainment Zone along the Third Street Promenade, allowing adults to consume alcoholic beverages outdoors with a phased implementation beginning next month...

A woman is sitting at a table on a pier in front of a building.

Businesses Fight to Survive


The ongoing closure of the Pacific Coast Highway as a result of the Palisades Fire cleanup is leaving many Malibu businesses in a lurch this spring...

A woman is serving food to a customer through a drive thru window.

Bojangles’ Plan to Expand Nationwide Gathers Momentum


Bojangles called its expansion “galvanized.” This was as much a reflection of tangible, recent figures as the map ahead. In the summer of 2023, the 1977-founded brand unveiled a refreshed growth strategy that included, among other things, a boneless-focused menu and streamlined model, from the “Genesis” store design and layout to induction stoves that lowered the in-store temperature...

A blurry picture of a clothing store with clothes on display.

Retail Slowdown Impacts Leasing Activity


Retail slowdown deepens in 2024 as bankruptcies rise and lease activity stalls amid inflation and tariff concerns...

A car is parked in front of a sign that says 223

Proposed parking overhaul sparks debate over rates, access and downtown recovery


Proposed changes to downtown parking rates drew sharp debate during a Downtown Santa Monica, Inc. (DTSM) board meeting last week, where city staff and consultants outlined a plan to simplify the pricing structure and raise revenue, while business leaders raised concerns about affordability, access and long-term revitalization...

The front of a joann handmade happiness store.

Open for Business: Available retail space hits recent high


Though new construction of retail real estate space continues to remain at low levels, space availability received an adrenaline shot in the first quarter of 2025...

The front of an aldi store with a sign in front of it.

Aldi acquires three former Big Lots locations — here’s where


A fast-growing discount grocer has acquired three former Big Lots locations to continue its expansion...

A store filled with lots of clothes and mannequins.

First Look: Uniqlo continues U.S. expansion in California


Uniqlo’s North American expansion is heating up in the Golden State. 



The global apparel retailer, part of Japan’s Fast Retailing Co., recently opened in Brea Mall, Brea, Calif. The new location, which spans 8,493 sq. ft., is Uniqlo’s 25th store in the state and 14th location in Southern California...

The front of a foot locker store with a man on it

Foot Locker to be acquired by Dick's Sporting Goods for $2.4 billion


Dick’s Sporting Goods is buying Foot Locker in a move that will give Dick's a global footprint for the first time and significant weight in negotiating with athletic powerhouse brands such as Nike and Adidas...

A picture of a denny 's diner that says breakfast is cancelled

Jack In the Box, Applebee’s & Denny’s dominating closures in 2025 as restaurants struggle to stay afloat

CLOSURES have been hitting the restaurant industry hard in 2025 already, with the likes of Jack In the Box, Applebee's and Denny's dominating the list of shut downs...

A man is standing in front of a kfc and popeyes restaurant.

Goodbye KFC and Popeyes: United States prepares for a new fried chicken kingas expansion continues


Pollo Campero, the Guatemalan chain with more than 40 years of tradition, keeps growing in the United States. Its goal is clear: dethrone giants like KFC and Popeyes from the fried chicken throne. With each new opening, the brand gets closer to this challenge.

By Marc Perlof September 12, 2025
Cherished Malibu Seafood Shack The Reel Inn May Rebuild After State Reversal  Malibu’s one-of-a-kind seafood spot, The Reel Inn, may once again serve its signature fish puns and fried and grilled platters on Pacific Coast Highway after the state reversed its earlier position that blocked the restaurant’s return, according to Eater LA...
By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
By Marc Perlof September 5, 2025
The Iconic Reel Inn Malibu To Say Goodbye After 36 Years Plans to resurrect The Reel Inn Malibu after the Palisades Fire have been shelved following a decision by the California Department of Parks and Recreation not to renew the restaurant’s lease, as reported by The Wall Street Journal. The move effectively closes a 36-year chapter for the 144-seat seafood shack on Pacific Coast Highway, long recognizable for surfboards on the walls, clever signage, chalkboard menus, and the relaxed Malibu customers...
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