Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • September 20, 2024
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A graph showing the federal funds target rate

Fed Announces Big Rate Cut


We concluded that this was the right thing for the economy and the people we serve,” the Federal Reserve chair, Jerome Powell, said, referring to the central bank’s decision to cut interest rates by half a point.


A sign for the united states department of labor is in front of a large building

U.S. Inflation Eases to Lowest Level in Three Years


The consumer price index for August rose 0.2%, as expected, and 2.5% year-over-year, below forecasts for a 2.6% rise and a notably cooler pace than the 2.9% reading in July – the smallest increase since January 2021 and the fifth straight pullback. Core CPI inflation, excluding food and energy, rose 0.3% in August versus expectations of 0.2% and 3.2% from a year ago, reported the Bureau of Labor Statistics (BLS).


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A sign for aw burgers and floats is above a building

As it Returns to Growth, A&W’s Quality Remains its Value Proposition


There’s been some industry chatter lately of “getting to the other side.” Hold fort on price, as much as possible, and withstand soft traffic until consumer confidence rebounds on the downslope of inflation. It’s not an unfamiliar story. A&W has been around 105 years and navigated two pandemics, the Great Depression and Recession, and countless economic and societal twists along the way.

A mexican footwear retailer is opening a store in santa monica as its first outpost in the u.s.

Culto flagship shoe store to open on Santa Monica's Third Street Promenade


A Mexican footwear retailer is opening a store in Santa Monica as its first outpost in the U.S.


The front of a jewel shop with a sign that says liquidation

Santa Monica is the most expensive city to conduct business according to study


The cost of doing business in Santa Monica is exorbitantly high compared to other cities according to a new study published by Claremont McKenna College’s Rose Institute of State and Local Government.

A cup of bubble tea with a straw on a table.

Boba brand brings high-quality tea to Promenade


Originally concocted in 1980s Taiwan, the country is still bubbling with excitement over the product today, leading to Ronald Chan and Patrick Sun opening Odd One Out in 2022.

A person is pushing a shopping cart in a grocery store.

Americans are not feeling very positive about grocery, restaurants


For just the second time in nearly a quarter century, consumers aren’t feeling very happy about grocery stores, according to the latest Gallup Work and Education survey.

A shopping cart with a red arrow pointing upwards.

August grocery sales climb 7% YOY to $9.9B


The U.S. online grocery market ended August with $9.9 billion in monthly sales, a 7% increase over last year as all three fulfillment methods posted year-over-year sales growth according to the most recent Brick Meets Click/Mercatus Grocery Shopper Survey fielded August 30-31.

An artist 's impression of a costco store

Groundbreaking for Costco, apartment development in South Los Angeles slated for this week


The groundbreaking for a new mixed-used apartment development, which will bring the first Costco to South Los Angeles and 800 new apartments, is slated for Wednesday.

By Marc Perlof August 1, 2025
Aldi, Trader Joe’s, and Lidl: Grocery's Power Trio The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. The three chains share similarities: all offer a limited assortment of groceries and tend to operate at lower price points – however, each one is carving out its own distinct path to growth...
By Marc Perlof July 25, 2025
Hey Retail Real Estate Rockstars! Let’s talk about something important that’s happening in California: AB 380 . This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹ AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens. What’s Happening Now? AB 380 already passed the California Assembly. Now it’s going through the State Senate. On July 8, 2025, the bill passed the Senate Public Safety Committee It’s now being reviewed by the Senate Appropriations Committee² After that, it will need to pass a full Senate floor vote The final vote may happen later this summer What Does AB 380 Do? If it becomes law, here’s what it would do: Stop rent increases over 10% during emergencies, like wildfires or floods¹ Apply to small businesses like cafés, hair salons, stores, and laundromats² Block landlords from raising rent to cover repairs during emergencies² Fine landlords up to $25,000 if they break the rule³ Which Tenants Are Protected? AB 380 helps small business tenants during hard times. It applies to: Local cafés, bakeries, and restaurants Retail shops, like phone stores or clothing boutiques Barbershops, dry cleaners, and gyms Doctors and other offices in retail spaces If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.² Do Big Chains Get Protection Too? Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹ What AB 380 Does Not Do Here’s what the law doesn’t do: It does not create permanent rent control It only limits rent during emergencies After the emergency ends, landlords can raise rent as usual⁴ Already Have a Long Lease? If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on. Wait—Does This Mean Year-Round Rent Control? No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ² What the Numbers Say Over 5,000 complaints were filed after the 2024 wildfires² Rent overcharges were over $21 million per month in some places⁴ Price gouging complaints rose 52% across California since 2021⁵ A Message for Retail Property Owners AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income. If you’re a retail property owner in California, AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof so you can stay compliant and still protect your income. Call or DM me for more information. Think About This… If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law? #CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights 
By Marc Perlof July 25, 2025
CEO of American Realty Advisors elected to Downtown Santa Monica board Stanley Iezman has been elected to the board of Downtown Santa Monica, Inc. (DTSM), filling the vacant property owner seat left open after the resignation of longtime board member Julia Ladd. The results were announced Thursday by DTSM CEO Andrew Thomas, who praised the caliber of candidates and the level of engagement from the downtown property ownership community...
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