Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • February 20, 2026
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This Signal Triggered Before the Last 4 Recessions. It Just Happened Again.


The question of whether the U.S. economy is heading toward recession is a polarizing one.


On one hand, GDP grew at a 4.4% annualized clip in the third quarter. The unemployment rate is still in the 4% to 5% range. Inflation is still well above the Federal Reserve's target but it's also sustainably below the 3% level...

The front of an aldi store with a sign in front of it.

Report: Aritzia sees potential for 180 to 200-plus U.S. stores


Aritzia Inc. has big ambitions when it comes to the United States. 



The Canadian fashion retailer sees the long-term potential for 180 to 200-plus U.S. locations, according to a report by WWD. Aritzia currently operates approximately 140 stores in North America, including 72 in the U.S...

Beef Costs Bite into Burger King’s Profits, but Turnaround Plan Presses On

Burger King’s “Reclaim the Flame” turnaround plan ran into some roadblocks last year because of the macroeconomic environment.


Average profitability per unit was about $185,000 last year, down from $205,000 in 2024. The chain attributed the dip to higher beef costs—the brand’s largest commodity—which increased more than 20 percent year-over-year. CEO Josh Kobza said that if beef prices remained what they were in 2024, then average profitability would’ve been about flat year-over-year...

Restaurant industry to see sales rise, jobs added in 2026


Despite increasing operating costs and economic pressures impacting consumers, the National Restaurant Association is bullish on the dining sector for 2026.


According to the group’s State of the Restaurant Industry 2026 report, consumer spending is expected to push restaurant industry sales to a projected $1.55 trillion nationwide, with real (inflation-adjusted) sales gains of 1.3% projected. The report added that restaurant operators are expected to add approximately 100,000 jobs in 2026, bringing total industry employment to 15.8 million...

Dutch Bros to open ‘at least’ 180 sites in 2026 on heels of ‘record-breaking’ year

Dutch Bros delivered its 19th consecutive year of positive same-store sales growth and reported fourth-quarter revenue and earnings that easily topped expectations. 


The fast-growing drive-thru coffee chain continued its expansion during the quarter, opening 55 locations. For the full year, Dutch Bros opened 154 new shops across 22 states, giving it a total of 1,136 locations across 25 states...

Ace Hardware ends year on upbeat note


Ace Hardware Corp. reported record revenue for its fourth quarter and full year.


The hardware cooperative’s consolidated revenues rose 9.9% to $2.5 billion for the three months ended Jan. 3. Total wholesale revenues were $2.3 billion, an increase of 10.0% compared to the prior year fourth quarter...

Trader Joe’s releases latest ‘coming soon’ list of stores


Trader Joe’s will open eight locations in the coming months, the grocery retailer announced Tuesday.


Two new stores will open in Louisiana—New Orleans and Mandeville—and two will open in the Southeast—Johns Creek, Georgia, and West Palm Beach, Florida.


The company plans to open additional stores in Merriam, Kansas; Tucson, Arizona; Woodinville, Washington; and McKinney, Texas...

Consumers continue shifting to mass-channel retailers for groceries


Mass retailers and dollar stores are gaining ground with consumers as financial insecurity continues to affect grocery purchasing decisions, with one chain clearly in the lead.


Walmart’s grocery penetration has reached a record-breaking 72%, according to Dunnhumby's latest Consumer Trends Tracker (CTT) report, which analyzes the grocery spending habits and choices of consumers on a quarterly basis...

Ikea adds four more stores to its 2026 US growth push

Global furniture retailer Ikea has bumped up the number of U.S. stores it plans to open this year, adding four more for a total of 10 locations.


The Swedish company — whose hallmark is selling affordable ready-to-assemble furniture in big-box stores — said it now will be opening new stores in Culver City, Los Angeles’ first city-center store; Tulsa, the first Ikea store in Oklahoma; Gurnee in the Chicago area; and Fort Collins, joining Ikea Centennial and Ikea Colorado Springs in Colorado...

Gym apparel retailer makes brick-and-mortar entry in Los Angeles


A bright orange Lamborghini at the entrance of the newest store at one of Los Angeles' most upscale malls isn't just décor — it's a symbol of a digital brand shifting gears into the physical world.



Younglapronounced YUHN-guh-lay, is a fast-growing apparel company born on social media and fueled by fitness influencers. It has opened its first brick-and-mortar store at Westfield Topanga in Canoga Park, about 25 miles northwest of downtown Los Angeles...


Wendy’s Calls 2026 a Rebuilding Year as Sales Slide and Closures Accelerate

Wendy’s interim CEO Ken Cook made it clear to investors Friday that 2026 will be a rebuilding year for the burger giant.


U.S. same-store sales fell 11.3 percent in Q4, driven by a decrease in traffic, partially offset by a higher average check. The brand attributed downward sales to significantly less marketing spend, a tough lap against the chain’s SpongeBob SquarePants collaboration in Q4 2024, and a decision to move its chicken sandwich launch into 2026. One positive was the rollout of chicken tenders and sauces, which led to high customer satisfaction scores...


By Marc Perlof May 22, 2026
Retail Real Estate Leaders Brace for Inflation Risks Retail real estate professionals arrived at ICSC Las Vegas this week with leasing momentum still intact, but economic anxiety creeping into conversations across the industry’s biggest annual gathering. Executives interviewed by CoStar News said resilient consumer spending and active retailer demand continue to support the sector, even as inflation, fuel prices, and global instability cloud the outlook for the second half of 2026...
By Marc Perlof May 18, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 18, 2026 If you own retail real estate, here’s what just changed for you. In some situations, removing the price can lead to stronger offers. This approach allows the market to determine value instead of limiting it upfront. When used correctly, it can create competition and improve your outcome. More retail properties are being marketed without a price. Brokers are using offer-driven strategies to let buyers compete based on their own assumptions. What is causing it? Differences in buyer expectations and uncertainty in valuation are driving this shift. In many cases, investors and developers value the same property differently, especially when there is upside or redevelopment potential. How does removing the price affect your value? Removing the price can eliminate the ceiling. Buyers are not anchored to a specific number, which can lead to stronger offers when demand is present. When multiple buyers are involved, this approach can create competition and push pricing higher. What is the risk? If demand is limited, offers may come in below expectations. This often happens when the buyer pool is thin or when the property has uncertainty, such as a short lease term, tenant risk, or redevelopment challenges. When should you use Request for Offers? Use it when there is strong demand and the property is expected to attract multiple buyers. Even in these situations, active buyers and brokers will often ask for pricing guidance or a whisper price to understand where the seller expects the deal to trade. When should you use a more flexible approach? Use submit offers when you want flexibility and are testing the market. This approach allows you to respond to buyer feedback while still maintaining control of the process. Some properties are marketed without a price because the broker does not have a clear view of value. That is not the same as a strategy. When used correctly, removing the price is intentional and supported by buyer demand, positioning, and a defined process. Without that structure, it can create confusion and weaker results. We are seeing strong assets generate multiple offers with this approach, while weaker deals struggle to gain traction without pricing guidance. This strategy is not about avoiding a price. It is about allowing the market to define it when the conditions support it. If you need context, review Part 2: “Should You List Your Retail Property With an Asking Price?” In next week’s final article, read “How Strategic Underpricing Can Increase Your Retail Property Sale Price” (Part 4) , including one approach many owners overlook. If you are considering an offer-driven strategy, reach out before going to market. I will help you determine if your property can support it and how to structure it properly. Call or DM me for more information. Would removing your price increase your value or create uncertainty? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #CRE #InvestmentProperty #CommercialBroker #LosAngelesRealEstate #NNN #RetailInvesting #PropertySales
By Marc Perlof May 15, 2026
CPI surged in April as inflation soars to highest level in almost 3 years Inflation accelerated in April to an annual rate of 3.8%, the highest since May 2023, as the Iran war pushed up energy costs and raised prices across the economy. By the numbers Economists predicted inflation would jump to 3.7% on an annual basis, up from the 3.3% reading in March, according to a FactSet poll.
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