Weekly Retail Real Estate News

Marc Perlof • September 22, 2023
The Fed Maintains Its Wait-and-See Stance


The Federal Reserve’s policy-setting committee on Wednesday voted to leave its policy rate unchanged, suggesting that the economy is moving in the right direction and inflation impulses are easing. The decision leaves the overnight lending target rate for banks at between 5.25% and 5.5%, which the Fed believes is restrictive territory or a level that constrains economic growth.The last time the committee raised rates was at its July meeting.

 

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Portillo's Bolsters Growth Projections to 920 Restaurants


Portillo's has been around for six decades, but no era in the company's history matches up to its current growth trajectory. At a minimum, the brand said it has room for 920 U.S. stores, a more than 50 percent increase above its previous projection of 600. This larger whitespace projection calls for 120 drive-thru-only units and urban-based walk-up locations. These outlets would only appear in markets with six to eight full-scale Portillo's locations. The brand foresees additional alternative formats in airports, college campuses, and overseas.

 

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Beverly Hills Seeks To Eliminate Confusion Over Retail Image


An attempt to create an elegant image for luxury retail real estate in Beverly Hills, California, can cause confusion, real estate professionals say, potentially creating the appearance of a lack of property demand in the home to wealthy celebrities and corporate CEOs. Online news stories and social media posts have claimed that some shops and restaurant spaces around famed Rodeo Drive are empty or boarded up due to perceived theft issues.

 

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First Look: Walmart opens its first-ever pet services center


Walmart’s transparent, affordable health care model is going to the dogs. Literally. In a pilot that expands its traditional pet supplies business, the retail giant has opened its first-ever dedicated Pet Services center, in the Atlanta suburb of Dallas, Ga. It’s located in the same store where Walmart opened the doors to its first walmart health center in 2019.

 

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Inside Jack in the Box’s Franchise Revival


Salt Lake City is Jack in the Box’s first new market in over 10 years and marks the first step in an aggressive expansion effort. The 72-year-old legacy chain is making significant progress on its push to reignite franchise growth nationwide.

 

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Nontraditional Site Competition Heats Up in Fast Food


Sbarro CEO David Karam knows how to capture an impulse occasion. It starts with igniting the senses and creating a craving, then satisfying it with a slice of New York-style pizza. That’s how the chain became the quintessential food court operator synonymous with mall culture back in the early 2000s.

 

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The 24 Fastest-Growing Fast-Food Chains in America


As brands seek growth, they're still dealing with equipment issues, permitting delays, and a potential recession. All of there factors are under deep consideration as chains pick and choose real estate.

 

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Chicago Studies Possibility of City-Owned Grocery Store

The city of Chicago said it is partnering with a national nonprofit organization to explore the feasibility of opening a city-owned grocery store in an underserved area of Chicago. Chicago would be the first major U.S. city to open a municipally owned grocery store to address food inequity, according to a statement from the office of Chicago Mayor Brandon Johnson.

 

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6 Shifting Consumer Trends Affecting Quick-Service Restaurants

Consumers’ preferences are shifting like never before, due to a variety of societal and economic dynamics. How can quick-service restaurants adjust to maintain—and potentially increase—foot traffic during these transformative times? The first step is to gain awareness of the consumer mindset, and then develop a strategy to add value and growth.

 

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Birkenstock files for IPO


An iconic, German-made footwear brand with a devoted global fan base has filed to go public in the U.S. Birkenstock, which was founded some 250 years ago, has filed for an initial public offering. The company, whose filing didn’t how many shares it will list or a price range, plans to list on the New York Stock Exchange under the ticker symbol BIRK. The IPO could be valued at more than $8 billion, according to Bloomberg.

 

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L.A.'s Thriving Sycamore District Is Home to Beyonce's Management, SiriusXM, Top Restaurants and a Record Store


Los Angeles has a new, hidden hub of music, art, retail and restaurants frequented by some of the biggest stars in music who are increasingly lured to the area by industry staples including SiriusXM, Jay-Z’s Roc Nation, Beyoncé’s Parkwood Entertainment, Kobalt Music Group, recording studio Record Plant and, soon, Sony Music Publishing.

 

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Growth-Minded Freddy’s Keeps the Focus on Franchisees


Freddy’s Frozen Custard & Steakburgers has added more than 100 commitments to its growth pipeline this year already. That after just shy of 130 last year and 117 the calendar before. As one of QSR’s Franchise Council members phrased it recently, “this quiet success story from the Midwest” has left its low profile behind. But how and why the burger brand charted rapid growth during an era of delays, surging inflation, and the continued recovery of the sector out of COVID, trails back to the origin, says Chris Dull, CEO and president, who took over the top post in May 2021.

 

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No Fred Meyer stores are included in Kroger, Albertsons deal with C&S


Kroger and Albertsons agreed to sell hundreds of stores to C&S Wholesale Grocers as part of a divestiture plan for their proposed $24.6 billion merger, but the deal will not include any Fred Meyer stores, reports the Oregonian. Instead, Kroger will sell stores from their QFC chain — in addition to some Albertsons Safeway banners — in an attempt to alleviate competitive concerns in the Northwest Region.

 

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By Marc Perlof May 4, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 4, 2026 If you own retail real estate, here’s what just changed for you. Pricing your retail property is not about picking a number. It is about choosing the right strategy to drive buyer demand and maximize your final sale price. If you use the wrong approach, you limit your buyer pool and your outcome. Retail property pricing has become more strategic. Buyers are more selective and move quickly when deals are positioned correctly. Properties that are not positioned well are being ignored. What is causing it? Higher interest rates and rising operating costs have made buyers more disciplined. At the same time, demand still exists for well-located assets, especially in Southern California. This creates a gap. Strong deals get attention. Weakly positioned deals sit. How does pricing affect your property value? Pricing determines how many buyers engage. More buyers create competition. Competition drives stronger offers and higher pricing. If your property attracts only one buyer, that buyer controls the negotiation. If multiple buyers engage, you control the process. How are buyers responding today? Buyers are prioritizing deals that feel well positioned from the start. If pricing creates hesitation, they move on quickly. If pricing creates opportunity, they act. What should you do right now? Start by understanding that pricing is a strategy, not just a number. Different approaches create different outcomes depending on your asset and buyer pool. What should you focus on? Match your pricing approach to your property. A stabilized NNN asset, a strip center with upside, and a redevelopment site should not be brought to market the same way. Buyers are actively pursuing deals that feel correctly positioned and ignoring those that feel priced without strategy. There are several ways to bring a retail property to market, including an exact asking price, pricing guidance, request for offers, submit offers, and off-market sales. Each approach attracts a different buyer mindset and leads to a different outcome. In retail real estate and select commercial opportunities, including development sites, pricing strategy plays a direct role in the final outcome. Pricing controls demand. Demand controls price. In the next three weeks, I will break down how each pricing strategy works and when to use it. Start with “Should You List Your Retail Property With an Asking Price?” (Part 2) , where I explain when pricing helps and when it hurts your result. If you listed your property today, would your pricing strategy attract multiple buyers or just one? Call or DM me for more information. If pricing drives demand, are you using the right strategy for your property? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #CommercialProperty #NNN #StripCenters #ShoppingCenters #CRE #LosAngelesRealEstate #InvestmentProperty #PropertyValue
By Marc Perlof May 1, 2026
Fed's Powell says he'll stay on as governor after term as chair ends - as it happened Powell said he'll be staying on the Fed Board of Governors after his term as chair ends in May. He said his choice reflects his concern over a series of legal attacks on the Fed. "I worry that these attacks are battering the institution and putting at risk the thing that really matters to the public, which is the ability to conduct monetary policy without taking into consideration political factors," he said...
By Marc Perlof April 27, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 April 27, 2026 If you own retail real estate, here's what just changed for you. Every warning this year has sounded the same. Oil prices are up. Jobs are slowing. Inflation is high. Cap rates are rising. If you have been paying attention, none of that is new. This is different. Ray Dalio is not warning about a recession. He is warning that the system itself is breaking. That is a bigger problem. And it should change how you think about when to sell. What Dalio Actually Said Ray Dalio runs Bridgewater Associates, one of the biggest hedge funds in the world. In interviews covered by major financial outlets in 2026, he said the U.S. is "very close to a recession." But a recession is not what worries him most. He said something bigger is happening. "We have a breaking down of the monetary order," he said. "We are going to change the monetary order because we cannot spend the amounts of money... We are having profound changes in our domestic order... and we're having profound changes in the world order."¹ He compared today to the 1930s. Not 2008. Not 2001. The 1930s, when tariffs, debt, and countries fighting over power caused a collapse that took over a decade to fix. He has also warned that rising tensions between countries could trigger a "capital war," where money is used as a weapon and the flow of global investment breaks down.² These are not warnings about next quarter. They are warnings about the next era. A Recession You Can Wait Out. This You Cannot. This is the part most retail property owners are missing. A recession is a cycle. It goes down and then it comes back up. Owners who held through 2008, through COVID, through rate hikes know how this works. You cut costs, keep tenants in place, and sell when things recover. That works when the basic system stays intact. What Dalio is describing is different. It is not a dip. It is a shift in how the whole economy is valued. When the U.S. dollar loses strength, when other countries stop buying U.S. debt, when the federal deficit is headed toward $1.9 trillion this year more than double what Dalio says is safe,³ interest rates do not fall the way they do after a normal recession. They stay high, or go higher, because the government needs to keep borrowing. That keeps cap rates up. And it does not fix itself on a normal timeline. In a recession, waiting can be smart. In a reset, waiting is the risk. A recession self-corrects because the Fed can cut rates, credit loosens, and buyers come back. A reset does not self-correct because the government cannot cut rates when it needs to keep borrowing just to stay solvent. What This Means for Your Tenants Not every tenant feels this the same way. Tenants who sell physical goods: clothes, electronics, furniture, home products, are already paying more because of tariffs. Their costs are up and their profits are shrinking. If several of your tenants are in this category, your risk is real if things get worse. Service tenants are more insulated. Food, hair salons, auto repair, medical, and personal services generate most of their income from serving people locally. Yes, some of their supplies are imported and tariffs add cost pressure, but they are not dependent on imported inventory the way a clothing store or electronics retailer is. Their business survives because people need those services every week regardless of global trade conditions. Across Los Angeles and Southern California, these tenants have held up through every major downturn. Know which type of tenants you have. In a reset, that difference matters more than ever. Net lease owners are not off the hook here. A net lease protects you from paying the bills, not from a tenant going under. In a long downturn, even strong tenants can get squeezed. If your tenant closes or restructures, you are left with an empty building in a market where finding a new tenant and selling are both harder than they were two years ago. And lease term matters too. Buyers pay more for properties with long leases remaining. Every year you hold, you burn off term you cannot get back. What This Means for Your Property Value Consumer prices rose 3.3% in the 12 months ending March 2026. Energy costs jumped 10.9%. Gas prices alone went up 21.2% in a single month, the biggest one month jump since records started in 1967.⁴ U.S. employers added just 181,000 jobs in all of 2025. That is an 88% drop from the 1.46 million jobs added in 2024. Hiring picked up a little in March 2026, with 178,000 jobs added, but unemployment is at 4.3%, the highest since 2024.¹ These numbers matter because they make it very hard for the Federal Reserve to cut interest rates. Goldman Sachs expects core inflation to still be at 2.5% by the end of 2026 and sees only one rate cut this year at best.⁵ That means buyers will keep demanding higher returns. Cap rates stay wide. And the math hits hard. If your property brings in $100,000 a year in net income and buyers are pricing it at a 5.5% cap rate, it is worth about $1.82 million. If buyers move to a 6.5% cap rate, an 18% increase in the cap rate, that same income is worth about $1.54 million. That is $280,000 gone, a 15% drop in your dollar property value. No vacancy. No bad tenants. No change in your rent roll. Just an 18% shift in how buyers price risk that wipes out 15% of what your property is worth. In a recession, you can reasonably expect that gap to close when things recover. In a reset, you are betting on a system fixing itself that Dalio says is actively breaking down. In a recession, you can reasonably expect that gap to close when things recover. In a reset, you are betting on a system fixing itself that Dalio says is actively breaking down. What You Should Do Right Now First, look at your tenants. Which ones sell goods and which ones sell services. Which ones are paying below market rent. Below market tenants are likely to stay, but buyers will discount your price because they are taking on the risk of getting rents up to market when those leases expire. In a tight capital environment, buyers want stable income, not a re-leasing project. Second, get a real valuation based on where buyers are today. Not 2022 numbers. Not 2025 numbers. Not what sold nearby 18 months ago. Today's buyers, today's cap rates, today's market. Real Deal Insight Buyers in Southern California retail are pushing cap rates wider and looking harder at tenant credit than at any point in the last two years. Properties with goods based tenants or short leases are taking longer to price and drawing fewer buyers. Necessity retail with long leases are still trading, but only when sellers price it where the market actually is, not where it used to be. The Question You Should Be Asking Right Now Cap rates are moving. Buyer pools are shrinking. Pricing windows close quietly. If you are thinking about selling in the next one to three years, now is the time to find out where you actually stand. Not next quarter. Not after the next Fed meeting. Call or DM me and let's look at your property with today's buyers and today's numbers. Don't let uncertainty make this decision for you. #RetailRealEstate #MarcRetailGuy #CommercialRealEstate #RetailInvestment #SouthernCaliforniaRealEstate #LosAngelesRealEstate #NNNProperties #StripCenters #RetailPropertyOwners #CapRates #CREInvesting #MomAndPopInvestors
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