Black Friday Boom: Buy Now, Pay Later's Secret Impact on Retail Spaces!

Marc Perlof • December 6, 2023

Hey, Retail Real Estate Rockstars! Black Friday 2023 just wrapped up, and oh boy, did it exceed expectations in retail sales! But here's the twist: a significant chunk of these sales were through Buy Now, Pay Later (BNPL) schemes rather than traditional sales methods. Let's dive into what this means for you, the savvy retail real estate owners!


The BNPL Surge: A Game-Changer?

  1. Increased Foot Traffic: Retailers offering BNPL options saw more customers walking in. More foot traffic can mean more opportunities for your properties.
  2. Higher Sales Volume: BNPL options led to higher sales volumes. People tend to spend more when payment is deferred or broken down.
  3. Changing Consumer Behavior: This trend reflects a shift in consumer spending habits, which you need to understand to stay ahead.


  • 35% Increase in BNPL Transactions: This Black Friday saw a 35% jump in BNPL transactions compared to last year. ¹
  • Average Transaction Value Up by 20%: The average transaction value through BNPL was 20% higher than traditional credit card purchases. ²

Now, how does this impact you as a retail real estate owner? It's simple. You need properties that attract modern retailers – those who are adapting to these new consumer behaviors. It’s not just about location anymore; it’s about being a part of the evolving retail landscape.


Are you ready to leverage these insights for your retail real estate portfolio? Want to know how these trends can affect your property's value? Call, Text, or DM me for more information. Let's harness these trends together!


How can we, as retail real estate professionals, innovate our strategies to accommodate and benefit from the evolving shopping habits of consumers?


#RetailRealEstate #BlackFridayTrends #MarcRetailGuy #BNPLInsights #RetailRevolution



1. National Retail Federation. (2023). Black Friday Sales Report.

2. Retail Analytics Inc. (2023). Consumer Spending Trends: Black Friday Analysis.

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