Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • February 16, 2024
A group of people are walking down a tiled floor.

NRF: January retail sales are ‘great’ start to new year


Consumers kept shopping in January. Retail sales in January nearly matched December’s busy holiday spending and rose significantly year-over-year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released by the NRF. 

A chipotle restaurant is located in a residential area.

Chipotle Speeds Toward Even Greater Heights


You could say Chipotle had an enviable problem. The brand’s digital growth out of COVID soared rewards membership over 35 million and loaded up the backline to the point where stores became unbalanced in staffing. In the summer of 2022 or so, Chipotle launched what it dubbed “Project Square One.” As it sounds, the notion was to return to basics on the in-store experience that helped Chipotle define a category over three decades ago.

The outside of an arby 's restaurant with picnic tables and umbrellas.

Report: Inspire Brands Could Go Public in $20 Billion Valuation


According to a Wednesday report from Bloomberg, Inspire Brands-backer Roark Capital has held preliminary discussions with potential advisers to take the multi-concept giant public. An initial public offering would arrive in late 2024 or 2025, depending on market conditions, sources told the publication, with Inspire commanding a value of roughly $20 billion. 

An aerial view of a city with lots of buildings and streets.

15-story hotel planned next to new L.A. Clippers arena in Inglewood


Just south of Intuit Dome, where the L.A. Clippers are scheduled to begin playing games next season, Los Angeles-based Arya Group, Inc. is planning a mid-rise hotel development which would rank among the tallest buildings in Inglewood. The proposed project, slated for a site at 3820 W. 102nd Street, calls for razing a low-rise commercial building to make way for a new 15-story, approximately 310,000-square-foot building featuring a 174-room hotel, 3,255 square feet of offices, 6,537 square feet of hotel restaurant space, 1,310 square feet of lounge space, a 4,000-square-foot private club, and 4,000 square feet of spa and amenity space. 

An artist 's impression of a burger king restaurant at night.

Thanks to $400M Plan, Burger King Sees Guests Returning to Restaurants


The chain reported low-single-digit traffic growth in Q4, which was the first positive increase since Q2 2021. Also, U.S. same-store sales rose 6.4 percent, lapping 5 percent growth in the year-ago period. For the year, comps lifted 7.5 percent, rolling over 2.2 percent in 2022. Burger King franchisees are making more money as well. Average profitability per restaurant increased nearly 50 percent in 2023, moving from $140,000 to more than $205,000.

The front of a kroger store with a blue sky in the background

Kroger promises to lower prices, invest in stores following merger


The Kroger Co. has detailed its commitment to customers as it faces regulatory scrutiny over its proposed acquisition of rival Albertsons Cos. The supermarket giant said, consistent with its previous approach to mergers, it will lower prices following its merger with Albertsons. It plans to invest $500 million to lower prices following the close of the deal — starting day one.  It also will also invest $1.3 billion to improve Albertsons' stores. 

Two security guards are standing next to each other on a sidewalk in front of a ups truck.

Legion averages 100 “engagements” a day during first month of downtown deployment


The newly hired private security company patrolling Downtown Santa Monica reported more than 3,000 interactions during its first month on patrol and while local businesses say the systemic problems persist, some say they’ve seen signs of improvement recently. During the first meeting of the Downtown Santa Monica Inc., (DTSM) Board of Directors for 2024, security company Legion Corporation, presented a report on its first month of operations.

A brick building with a red and white sign that says snipple on it.

Shipley Do-Nuts’ Texas Roots Blossom into National Success


He worked as the chief executive of Korean fast-casual Bonchon for four and a half years and in marketing roles at Wingstop for the same amount of time. One of his biggest memories—or nightmares, if you think about it—was the cyclical nature of the chicken market, where operators live and die by what the price is on any given day, week, or month.

A shell gas station with a car parked in front of it.

Shell to acquire 45 convenience stores in New Mexico


Shell is expanding its U.S. retail footprint. The company has signed an agreement  to acquire Brewer Oil Company’s (BOC) retail division, which includes 45 fuel and convenience store sites in New Mexico. The acquisition also includes traditional fueling stations and cardlocks for fleet vehicles.

A man in a suit and white shirt is smiling for the camera.

World’s Largest Franchisee Flynn Group Explores Sale


Sources told Reuters that the majority interest could be valued at more than $5 billion, including debt. The company is working with Bank of America on the sales process. Flynn Group, founded in 1999 by industry veteran Greg Flynn, is the largest operator of Applebee’s, Arby’s, and Pizza Hut, and also owns hundreds of stores for Taco Bell, Panera, and Wendy’s. Altogether, the company oversees more than 2,600 units and earns more than $4.5 billion in annual sales. 

A dutch bros store with a truck parked in front of it.

Positioned for Success: Retail, dining segments to watch in 2024


Amid price hikes, rising interest rates and mounting consumer debt,  the retail industry did pretty well in 2023 — certainly a lot better than some experts had predicted — as consumers continued to shop. As to what to expect this year, foot traffic analytics firm Placer.ai has dived into its rich treasure chest of data to find which segments are best positioned for success in 2024. 

By Marc Perlof May 4, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 May 4, 2026 If you own retail real estate, here’s what just changed for you. Pricing your retail property is not about picking a number. It is about choosing the right strategy to drive buyer demand and maximize your final sale price. If you use the wrong approach, you limit your buyer pool and your outcome. Retail property pricing has become more strategic. Buyers are more selective and move quickly when deals are positioned correctly. Properties that are not positioned well are being ignored. What is causing it? Higher interest rates and rising operating costs have made buyers more disciplined. At the same time, demand still exists for well-located assets, especially in Southern California. This creates a gap. Strong deals get attention. Weakly positioned deals sit. How does pricing affect your property value? Pricing determines how many buyers engage. More buyers create competition. Competition drives stronger offers and higher pricing. If your property attracts only one buyer, that buyer controls the negotiation. If multiple buyers engage, you control the process. How are buyers responding today? Buyers are prioritizing deals that feel well positioned from the start. If pricing creates hesitation, they move on quickly. If pricing creates opportunity, they act. What should you do right now? Start by understanding that pricing is a strategy, not just a number. Different approaches create different outcomes depending on your asset and buyer pool. What should you focus on? Match your pricing approach to your property. A stabilized NNN asset, a strip center with upside, and a redevelopment site should not be brought to market the same way. Buyers are actively pursuing deals that feel correctly positioned and ignoring those that feel priced without strategy. There are several ways to bring a retail property to market, including an exact asking price, pricing guidance, request for offers, submit offers, and off-market sales. Each approach attracts a different buyer mindset and leads to a different outcome. In retail real estate and select commercial opportunities, including development sites, pricing strategy plays a direct role in the final outcome. Pricing controls demand. Demand controls price. In the next three weeks, I will break down how each pricing strategy works and when to use it. Start with “Should You List Your Retail Property With an Asking Price?” (Part 2) , where I explain when pricing helps and when it hurts your result. If you listed your property today, would your pricing strategy attract multiple buyers or just one? Call or DM me for more information. If pricing drives demand, are you using the right strategy for your property? Based in Los Angeles. Serving Southern California. Active across California. Advising clients nationwide. #RetailRealEstate #CommercialProperty #NNN #StripCenters #ShoppingCenters #CRE #LosAngelesRealEstate #InvestmentProperty #PropertyValue
By Marc Perlof May 1, 2026
Fed's Powell says he'll stay on as governor after term as chair ends - as it happened Powell said he'll be staying on the Fed Board of Governors after his term as chair ends in May. He said his choice reflects his concern over a series of legal attacks on the Fed. "I worry that these attacks are battering the institution and putting at risk the thing that really matters to the public, which is the ability to conduct monetary policy without taking into consideration political factors," he said...
By Marc Perlof April 27, 2026
By Marc Perlof | MarcRetailGuy CA #01489206 April 27, 2026 If you own retail real estate, here's what just changed for you. Every warning this year has sounded the same. Oil prices are up. Jobs are slowing. Inflation is high. Cap rates are rising. If you have been paying attention, none of that is new. This is different. Ray Dalio is not warning about a recession. He is warning that the system itself is breaking. That is a bigger problem. And it should change how you think about when to sell. What Dalio Actually Said Ray Dalio runs Bridgewater Associates, one of the biggest hedge funds in the world. In interviews covered by major financial outlets in 2026, he said the U.S. is "very close to a recession." But a recession is not what worries him most. He said something bigger is happening. "We have a breaking down of the monetary order," he said. "We are going to change the monetary order because we cannot spend the amounts of money... We are having profound changes in our domestic order... and we're having profound changes in the world order."¹ He compared today to the 1930s. Not 2008. Not 2001. The 1930s, when tariffs, debt, and countries fighting over power caused a collapse that took over a decade to fix. He has also warned that rising tensions between countries could trigger a "capital war," where money is used as a weapon and the flow of global investment breaks down.² These are not warnings about next quarter. They are warnings about the next era. A Recession You Can Wait Out. This You Cannot. This is the part most retail property owners are missing. A recession is a cycle. It goes down and then it comes back up. Owners who held through 2008, through COVID, through rate hikes know how this works. You cut costs, keep tenants in place, and sell when things recover. That works when the basic system stays intact. What Dalio is describing is different. It is not a dip. It is a shift in how the whole economy is valued. When the U.S. dollar loses strength, when other countries stop buying U.S. debt, when the federal deficit is headed toward $1.9 trillion this year more than double what Dalio says is safe,³ interest rates do not fall the way they do after a normal recession. They stay high, or go higher, because the government needs to keep borrowing. That keeps cap rates up. And it does not fix itself on a normal timeline. In a recession, waiting can be smart. In a reset, waiting is the risk. A recession self-corrects because the Fed can cut rates, credit loosens, and buyers come back. A reset does not self-correct because the government cannot cut rates when it needs to keep borrowing just to stay solvent. What This Means for Your Tenants Not every tenant feels this the same way. Tenants who sell physical goods: clothes, electronics, furniture, home products, are already paying more because of tariffs. Their costs are up and their profits are shrinking. If several of your tenants are in this category, your risk is real if things get worse. Service tenants are more insulated. Food, hair salons, auto repair, medical, and personal services generate most of their income from serving people locally. Yes, some of their supplies are imported and tariffs add cost pressure, but they are not dependent on imported inventory the way a clothing store or electronics retailer is. Their business survives because people need those services every week regardless of global trade conditions. Across Los Angeles and Southern California, these tenants have held up through every major downturn. Know which type of tenants you have. In a reset, that difference matters more than ever. Net lease owners are not off the hook here. A net lease protects you from paying the bills, not from a tenant going under. In a long downturn, even strong tenants can get squeezed. If your tenant closes or restructures, you are left with an empty building in a market where finding a new tenant and selling are both harder than they were two years ago. And lease term matters too. Buyers pay more for properties with long leases remaining. Every year you hold, you burn off term you cannot get back. What This Means for Your Property Value Consumer prices rose 3.3% in the 12 months ending March 2026. Energy costs jumped 10.9%. Gas prices alone went up 21.2% in a single month, the biggest one month jump since records started in 1967.⁴ U.S. employers added just 181,000 jobs in all of 2025. That is an 88% drop from the 1.46 million jobs added in 2024. Hiring picked up a little in March 2026, with 178,000 jobs added, but unemployment is at 4.3%, the highest since 2024.¹ These numbers matter because they make it very hard for the Federal Reserve to cut interest rates. Goldman Sachs expects core inflation to still be at 2.5% by the end of 2026 and sees only one rate cut this year at best.⁵ That means buyers will keep demanding higher returns. Cap rates stay wide. And the math hits hard. If your property brings in $100,000 a year in net income and buyers are pricing it at a 5.5% cap rate, it is worth about $1.82 million. If buyers move to a 6.5% cap rate, an 18% increase in the cap rate, that same income is worth about $1.54 million. That is $280,000 gone, a 15% drop in your dollar property value. No vacancy. No bad tenants. No change in your rent roll. Just an 18% shift in how buyers price risk that wipes out 15% of what your property is worth. In a recession, you can reasonably expect that gap to close when things recover. In a reset, you are betting on a system fixing itself that Dalio says is actively breaking down. In a recession, you can reasonably expect that gap to close when things recover. In a reset, you are betting on a system fixing itself that Dalio says is actively breaking down. What You Should Do Right Now First, look at your tenants. Which ones sell goods and which ones sell services. Which ones are paying below market rent. Below market tenants are likely to stay, but buyers will discount your price because they are taking on the risk of getting rents up to market when those leases expire. In a tight capital environment, buyers want stable income, not a re-leasing project. Second, get a real valuation based on where buyers are today. Not 2022 numbers. Not 2025 numbers. Not what sold nearby 18 months ago. Today's buyers, today's cap rates, today's market. Real Deal Insight Buyers in Southern California retail are pushing cap rates wider and looking harder at tenant credit than at any point in the last two years. Properties with goods based tenants or short leases are taking longer to price and drawing fewer buyers. Necessity retail with long leases are still trading, but only when sellers price it where the market actually is, not where it used to be. The Question You Should Be Asking Right Now Cap rates are moving. Buyer pools are shrinking. Pricing windows close quietly. If you are thinking about selling in the next one to three years, now is the time to find out where you actually stand. Not next quarter. Not after the next Fed meeting. Call or DM me and let's look at your property with today's buyers and today's numbers. Don't let uncertainty make this decision for you. #RetailRealEstate #MarcRetailGuy #CommercialRealEstate #RetailInvestment #SouthernCaliforniaRealEstate #LosAngelesRealEstate #NNNProperties #StripCenters #RetailPropertyOwners #CapRates #CREInvesting #MomAndPopInvestors
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