Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • February 16, 2024
A group of people are walking down a tiled floor.

NRF: January retail sales are ‘great’ start to new year


Consumers kept shopping in January. Retail sales in January nearly matched December’s busy holiday spending and rose significantly year-over-year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released by the NRF. 

A chipotle restaurant is located in a residential area.

Chipotle Speeds Toward Even Greater Heights


You could say Chipotle had an enviable problem. The brand’s digital growth out of COVID soared rewards membership over 35 million and loaded up the backline to the point where stores became unbalanced in staffing. In the summer of 2022 or so, Chipotle launched what it dubbed “Project Square One.” As it sounds, the notion was to return to basics on the in-store experience that helped Chipotle define a category over three decades ago.

The outside of an arby 's restaurant with picnic tables and umbrellas.

Report: Inspire Brands Could Go Public in $20 Billion Valuation


According to a Wednesday report from Bloomberg, Inspire Brands-backer Roark Capital has held preliminary discussions with potential advisers to take the multi-concept giant public. An initial public offering would arrive in late 2024 or 2025, depending on market conditions, sources told the publication, with Inspire commanding a value of roughly $20 billion. 

An aerial view of a city with lots of buildings and streets.

15-story hotel planned next to new L.A. Clippers arena in Inglewood


Just south of Intuit Dome, where the L.A. Clippers are scheduled to begin playing games next season, Los Angeles-based Arya Group, Inc. is planning a mid-rise hotel development which would rank among the tallest buildings in Inglewood. The proposed project, slated for a site at 3820 W. 102nd Street, calls for razing a low-rise commercial building to make way for a new 15-story, approximately 310,000-square-foot building featuring a 174-room hotel, 3,255 square feet of offices, 6,537 square feet of hotel restaurant space, 1,310 square feet of lounge space, a 4,000-square-foot private club, and 4,000 square feet of spa and amenity space. 

An artist 's impression of a burger king restaurant at night.

Thanks to $400M Plan, Burger King Sees Guests Returning to Restaurants


The chain reported low-single-digit traffic growth in Q4, which was the first positive increase since Q2 2021. Also, U.S. same-store sales rose 6.4 percent, lapping 5 percent growth in the year-ago period. For the year, comps lifted 7.5 percent, rolling over 2.2 percent in 2022. Burger King franchisees are making more money as well. Average profitability per restaurant increased nearly 50 percent in 2023, moving from $140,000 to more than $205,000.

The front of a kroger store with a blue sky in the background

Kroger promises to lower prices, invest in stores following merger


The Kroger Co. has detailed its commitment to customers as it faces regulatory scrutiny over its proposed acquisition of rival Albertsons Cos. The supermarket giant said, consistent with its previous approach to mergers, it will lower prices following its merger with Albertsons. It plans to invest $500 million to lower prices following the close of the deal — starting day one.  It also will also invest $1.3 billion to improve Albertsons' stores. 

Two security guards are standing next to each other on a sidewalk in front of a ups truck.

Legion averages 100 “engagements” a day during first month of downtown deployment


The newly hired private security company patrolling Downtown Santa Monica reported more than 3,000 interactions during its first month on patrol and while local businesses say the systemic problems persist, some say they’ve seen signs of improvement recently. During the first meeting of the Downtown Santa Monica Inc., (DTSM) Board of Directors for 2024, security company Legion Corporation, presented a report on its first month of operations.

A brick building with a red and white sign that says snipple on it.

Shipley Do-Nuts’ Texas Roots Blossom into National Success


He worked as the chief executive of Korean fast-casual Bonchon for four and a half years and in marketing roles at Wingstop for the same amount of time. One of his biggest memories—or nightmares, if you think about it—was the cyclical nature of the chicken market, where operators live and die by what the price is on any given day, week, or month.

A shell gas station with a car parked in front of it.

Shell to acquire 45 convenience stores in New Mexico


Shell is expanding its U.S. retail footprint. The company has signed an agreement  to acquire Brewer Oil Company’s (BOC) retail division, which includes 45 fuel and convenience store sites in New Mexico. The acquisition also includes traditional fueling stations and cardlocks for fleet vehicles.

A man in a suit and white shirt is smiling for the camera.

World’s Largest Franchisee Flynn Group Explores Sale


Sources told Reuters that the majority interest could be valued at more than $5 billion, including debt. The company is working with Bank of America on the sales process. Flynn Group, founded in 1999 by industry veteran Greg Flynn, is the largest operator of Applebee’s, Arby’s, and Pizza Hut, and also owns hundreds of stores for Taco Bell, Panera, and Wendy’s. Altogether, the company oversees more than 2,600 units and earns more than $4.5 billion in annual sales. 

A dutch bros store with a truck parked in front of it.

Positioned for Success: Retail, dining segments to watch in 2024


Amid price hikes, rising interest rates and mounting consumer debt,  the retail industry did pretty well in 2023 — certainly a lot better than some experts had predicted — as consumers continued to shop. As to what to expect this year, foot traffic analytics firm Placer.ai has dived into its rich treasure chest of data to find which segments are best positioned for success in 2024. 

By Marc Perlof September 12, 2025
Cherished Malibu Seafood Shack The Reel Inn May Rebuild After State Reversal  Malibu’s one-of-a-kind seafood spot, The Reel Inn, may once again serve its signature fish puns and fried and grilled platters on Pacific Coast Highway after the state reversed its earlier position that blocked the restaurant’s return, according to Eater LA...
By Marc Perlof September 8, 2025
Hey, Retail Real Estate Rockstars! The Big Beautiful Bill (H.R. 1) has completely changed the rules for State and Local Taxes (SALT), which is great news for any property owner who has ever cringed when they see their tax bill. For those of you investing in retail real estate, this is the kind of victory that calls for a double espresso and a fresh pro forma. We're talking about actual tax relief in 2025. Let's dissect it. What Just Happened? The SALT deduction cap, once stuck at $10,000 per household, has officially increased to $40,000 for joint filers and $20,000 for single filers — but only between 2025 and 2029. After that, it’s back to the old cap unless Congress re-ups¹. Important Clarification for Property Owners While the IRS frames the new SALT cap in terms of individual filers ($20,000 single / $40,000 joint), the impact depends on how your retail property is owned: LLCs, Partnerships, and S-Corporations (Pass-Throughs): Income, expenses, and property taxes flow through to the owners’ personal returns. The higher SALT cap allows greater deductions here, boosting post-tax cash flow for the individual owners. Trusts & Estates: Similar pass-through treatment, meaning beneficiaries or trustees may capture the benefit depending on structure. C-Corporations: The SALT cap generally doesn’t apply, since corporate taxes are calculated differently and deductions follow corporate rules. REITs (Public or Private): REITs have their own tax regime, but shareholders who receive pass-through income may benefit at the individual level. Direct Individual Ownership: If you hold the property in your own name, property taxes fall directly under the SALT deduction rules. If you live in a high-tax state like California, New York, or New Jersey, this means you can deduct a lot more of your state income, property, and local sales taxes on your federal returns. Why Retail Property Owners Should Care More Deductible Property Taxes You can lower your taxable income on your federal return by deducting a larger portion of your high property taxes on retail assets. Boosts Post-Tax Cash Flow Increased deductions = less tax paid = more cash in your pocket. Offsets Reassessment or NNN CAM Spikes With inflation and property tax reassessments squeezing margins, this SALT cap increase gives you some room to breathe¹. Attractive to High-Income Buyers New investors seeking tax efficiency may find your retail property more alluring if you offer larger deductions. Strategic Planning Window: 2025–2029 These changes expire after 2029, so use this window wisely — structure sales, 1031 exchanges, or renovations when you can best leverage the deduction bump¹. Real Data, Real Impact The original SALT cap from the 2017 Tax Cuts and Jobs Act was projected to cost Californians alone over $12 billion in lost deductions annually². Nearly 30% of households in high-cost areas maxed out the previous SALT deduction limit². What About NNN Leases? Here’s the twist: if your property is on a triple-net (NNN) lease, your tenants — not you — pay the property taxes. For Landlords: The SALT cap change doesn’t directly benefit you, since you aren’t the one writing the property tax check. For Tenants: They may be able to deduct more of those property taxes on their federal returns, depending on how their business or personal tax filings are structured¹. Smart Move: Share this info with your tenants. Suggested Subject Line for Tenant Email: “You May Benefit from New Tax Deduction Rules (H.R. 1)” A simple note saying, “The new federal tax law (H.R. 1) increased the SALT deduction cap for 2025–2029. Since you pay property taxes under your NNN lease, this may be relevant for your tax planning. Please confirm with your CPA.” That small gesture positions you as knowledgeable, supportive, and proactive — which builds goodwill and strengthens tenant relationships. If you’re considering a sale, refinance, or exchange between now and 2029, let’s talk strategy while this deduction window is wide open #RetailRealEstate #CommercialRealEstate #TaxStrategy #SALTdeduction #PropertyOwners
By Marc Perlof September 5, 2025
The Iconic Reel Inn Malibu To Say Goodbye After 36 Years Plans to resurrect The Reel Inn Malibu after the Palisades Fire have been shelved following a decision by the California Department of Parks and Recreation not to renew the restaurant’s lease, as reported by The Wall Street Journal. The move effectively closes a 36-year chapter for the 144-seat seafood shack on Pacific Coast Highway, long recognizable for surfboards on the walls, clever signage, chalkboard menus, and the relaxed Malibu customers...
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