Weekly Perl: A Commercial Real Estate News Recap

Marc Perlof • June 14, 2024
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Measure ULA gets another day in court


A group fighting Measure  ULA has another chance to strike down the City of Los Angeles’ real estate transfer tax, after a court agreed to review a case challenging the measure. The U.S. Court of Appeals for the Ninth Circuit will hear arguments over the legality of Measure ULA, which adds a 4 percent tax on commercial and residential sales over $5 million and 5.5 percent tax on sales over $10 million, according to a court notice last week.


French toast with whipped cream and strawberries on a white plate.

Jinky’s Cafe is Returning to Santa Monica


Several months after The Independence, a modern tavern formerly located in the heart of downtown Santa Monica, vacated its space at the intersection of Broadway and 2nd, a Los Angeles coffee shop chain is taking its spot to make a return to the Westside.


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A sign for porillo 's hot dogs beef burgers and salads

Portillo’s Path to Growth Becomes Even Clearer


Presenting at William Blair’s 44th annual Growth Stock Conference, Portillo’s shared two sides of the potential it’s touted since going public in October 2021. Long-term, the Chicago-born brand wants to accelerate to 12–15 percent annual expansion. That would translate to mid-teens sales growth on a low-single-digit comp, and low-teens adjusted EBITDA expansion.


There is a couch and a table in the middle of the room.

Boot Barn is opening one store a week to cement itself as a national lifestyle brand


Western wear retailer Boot Barn sees stores as the key to building a bigger brand following. A lot of stores. Over the past 12 years, Boot Barn’s footprint has grown from 86 locations in eight states to 400 stores across 45 states. It opened 55 new stores in 2024, more than one per week. Boot Barn sees a path to opening 500 more stores by fiscal year 2030.


A family dollar store with a red sign in front of it.

Who Would Want To Buy Family Dollar? The Answer Could Be Far-Flung.


With discount chain Family Dollar possibly going up for sale, retail industry analysts and brokers are speculating on who would have the financial wherewithal — or motivation — to acquire a business with nearly 8,000 stores.


A jack in the box restaurant with a purple and white building.

Jack in the Box to Open Restaurants in Georgia for the First Time


Jack in the Box announced a significant development agreement to open 15 new Jack in the Box locations throughout Georgia. This expansion marks the company’s entry into the Peach State and signifies continued dynamic growth for the brand in the Southeastern United States.


A person is holding a cell phone with a chicken basket app on it.

Long John Silver’s Makes Big Progress on Refreshed Identity


Long John Silver’s president Nate Fowler knows it isn’t a secret he and his team took on a turnaround opportunity when he joined a year and a half ago. As the roughly 500-unit brand approaches its 55th anniversary in August, it continues to explore strategies to elevate an “old-line brand that had some image issues,” the executive says.


A carl 's jr. drive thru sign is lit up at night

Carl’s Jr. and Hardee’s Find Strength in Separation


As leadership began to form under Max Wetzel, who assumed the CEO post of CKE Restaurants in March 2023, migrating over after a four-year run with Papa Johns, it became clear the company had an identity crisis. Only, in this case, Hardee’s and Carl’s Jr. each had the issue of being too distinct.


A graph showing a strong start to 2024

Ollie’s Bargain Outlet and Five Below: Q1 2024 Treasure Troves


We dove into the data to check in with specialty discount chains Ollie’s Bargain Outlet and Five Below. How did they fare in early 2024? And what can the two brands’ recent performance tell us about what lies in store for them in the months ahead?


A building with a sign that says sushi on it

Rubio’s Closes 48 California Restaurants, Citing Business Costs


Fast-casual restaurant chain Rubio’s Coastal Grill closed 48 California locations, citing rising costs of doing business in the state after a law required higher pay for some workers.


A group of men are sitting around a table talking to each other.

Commercial Real Estate Needs To Follow the "Moneyball" Principle of Adapt or Die


In the popular movie, "Moneyball," the general manager of the Oakland Athletics Major League Baseball team played by Brad Pitt is faced with the challenge of competing against wealthy teams with his gutted roster and a restrictive budget. Given the realities of his situation, the manager is forced to ignore conventional wisdom and fires his head scout, telling him they must "adapt or die."


A big lots sign is on the side of a building

Big Lots posts 10.2% sales decline in Q1


Shares of discount retailer Big Lots tumbled Thursday after the company reported first-quarter sales declines that were steeper than anticipated. Big Lots previously had forecasted comp-store sales declines in the mid-single digits.


By Marc Perlof August 1, 2025
Aldi, Trader Joe’s, and Lidl: Grocery's Power Trio The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. The three chains share similarities: all offer a limited assortment of groceries and tend to operate at lower price points – however, each one is carving out its own distinct path to growth...
By Marc Perlof July 25, 2025
Hey Retail Real Estate Rockstars! Let’s talk about something important that’s happening in California: AB 380 . This new law was created because, after wildfires and disasters earlier this year, some landlords raised rents on small business tenants by up to 300%. Places like cafés, stores, and barbershops were hit hard. People got angry. The government stepped in.¹ AB 380 is a new rule that may stop landlords from raising rent too much during emergencies. It’s not a normal rent control law, but it does limit how much rent can go up when something like a wildfire or pandemic happens. What’s Happening Now? AB 380 already passed the California Assembly. Now it’s going through the State Senate. On July 8, 2025, the bill passed the Senate Public Safety Committee It’s now being reviewed by the Senate Appropriations Committee² After that, it will need to pass a full Senate floor vote The final vote may happen later this summer What Does AB 380 Do? If it becomes law, here’s what it would do: Stop rent increases over 10% during emergencies, like wildfires or floods¹ Apply to small businesses like cafés, hair salons, stores, and laundromats² Block landlords from raising rent to cover repairs during emergencies² Fine landlords up to $25,000 if they break the rule³ Which Tenants Are Protected? AB 380 helps small business tenants during hard times. It applies to: Local cafés, bakeries, and restaurants Retail shops, like phone stores or clothing boutiques Barbershops, dry cleaners, and gyms Doctors and other offices in retail spaces If they’re in a declared emergency zone, and you're negotiating new leases or renewals, the law caps rent increases at 10%—even if the old lease has expired.² Do Big Chains Get Protection Too? Yes, they do. Even if your tenant is a big-name business, like a fast food restaurant, pharmacy, grocery store, or national gym, the rule still applies. That’s because AB 380 covers all commercial tenants, not just small local shops. So if a franchise or national chain signs a lease or gets a rent increase during an emergency, that increase can’t go over 10%. This means landlords have to follow the same rule, whether the tenant is a local business or a major brand.¹ What AB 380 Does Not Do Here’s what the law doesn’t do: It does not create permanent rent control It only limits rent during emergencies After the emergency ends, landlords can raise rent as usual⁴ Already Have a Long Lease? If your lease already includes annual rent increases or CPI adjustments, AB 380 won’t affect it. The rule only applies to new leases or changes made during emergencies. So if your tenant signed a 5-year lease with 3% increases, those terms still count. Just make sure any new deals include rent bumps you can depend on. Wait—Does This Mean Year-Round Rent Control? No. That’s a common misunderstanding. AB 380 is not permanent rent control. It only kicks in during emergencies declared by the state or city. Once the emergency is over, you can go back to market rent, as long as your lease allows it.¹ ² What the Numbers Say Over 5,000 complaints were filed after the 2024 wildfires² Rent overcharges were over $21 million per month in some places⁴ Price gouging complaints rose 52% across California since 2021⁵ A Message for Retail Property Owners AB 380 could change how you do business when disaster strikes. But you still have options. The key is knowing the rules, planning ahead, and protecting your income. If you’re a retail property owner in California, AB 380 could block you from raising rent above 10% — even if your lease expires — during any declared emergency. That means you might miss out on thousands in rent increases unless your leases are written the right way. The smart move? Make sure your leases are crisis-proof so you can stay compliant and still protect your income. Call or DM me for more information. Think About This… If a disaster lasts for months and you can’t raise rent past 10%, how will you protect your cash flow and still stay within the law? #CaliforniaAB380 #PriceGouging #CommercialRentControl #RetailRealEstate #SmallBusinessRights 
By Marc Perlof July 25, 2025
CEO of American Realty Advisors elected to Downtown Santa Monica board Stanley Iezman has been elected to the board of Downtown Santa Monica, Inc. (DTSM), filling the vacant property owner seat left open after the resignation of longtime board member Julia Ladd. The results were announced Thursday by DTSM CEO Andrew Thomas, who praised the caliber of candidates and the level of engagement from the downtown property ownership community...
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