Will Santa Monica's Real Estate Transfer Tax Affect You?- Measure GS

Marc Perlof • April 27, 2023

The ballot measure called MEASURE GS has increased taxes on sales of commercial and residential real estate valued at $8 million or above in Santa Monica [1]. The groups and people behind Measure GS distribute brochures and postcards with the statement, "Only wealthy real estate investors will pay this tax," as a marketing strategy [1][6]. However, critics argue that this statement misleads people by suggesting that only wealthy investors will be affected by the tax, while in reality, the tax applies to anyone who sells or transfers a real estate property worth $8 million or more [6].


According to the proponents of Measure GS, the tax increase is necessary to fund expansion of the city's services and programs, including public educational programs, that have contributed to the high property values in Santa Monica [1]. However, critics argue that the tax increase of 833% on a small group of people is unfair [6]. Moreover, they question the rationale that the value of a real estate property worth $8 million or more is primarily due to city services, rather than its location or other factors [6].


It is important to note that Proposition SM, passed two years ago, increased the Real Estate Transfer Tax on residences valued at $5 million in Santa Monica from $3 per $1000 of real estate valuation to $6 per $1000 of real estate valuation to fund initiatives to address comparable problems. However, it is unclear whether this tax increase has resulted in any significant changes in crime, homelessness, or the administration of affordable housing in the city [10].


In summary, the groups and people behind Measure GS distribute brochures and postcards with the statement, "Only wealthy real estate investors will pay this tax," as a marketing strategy. However, this statement can be seen as misleading since the tax applies to anyone who sells or transfers a real estate property worth $8 million or more. While the proponents of Measure GS argue that the tax increase is necessary to fund the expansion of the city's services and programs, critics question the fairness of an 833% tax increase on a small group of people and the rationale that the value of a real estate property worth $8 million or more is primarily due to city services. It remains to be seen whether the tax increase will result in any significant changes in crime, homelessness, or the administration of affordable housing in Santa Monica [[1](https://votersedge.org/ca/es/election/


By Marc Perlof December 15, 2025
By Marc Perlof | MarcRetailGuy December 15, 2025 If you own retail real estate, here is what the newest Federal Reserve move means for your property today. Another ¼ point reduction in interest rates was the result of the Federal Reserve's most recent decision. Jerome Powell highlighted a weakening economy, decreasing inflation, and an obviously cooling labor market in his speech. He pointed out that while services continue to soften at a gradual, steady pace, goods inflation is still sticky due to tariffs. The Fed wants to reduce inflation without overturning the labor market, and employers are cutting down on hiring. Crucially, Powell also stated that policy is already almost neutral and that future decisions will be careful and data-driven rather than instinctive. As the year draws to a conclusion, these signals now influence the actions of regular investors. What does this mean for owners right now? Property values are not increased by rate reductions alone. They accomplish this by lowering uncertainty. Investors resume underwriting as borrowing costs become more predictable. Tours pick up, buyers start modeling offers they passed on a month earlier, and lenders start pricing. Activity nearly always rises first, even if final price has not yet changed. This translates into firmer terms, more talks, and buyers who are now ready to step off the sidelines for active listings. This change is supported by recent economic data. Due to consistent consumer expenditure, services are still growing. As new orders and jobs decline, manufacturing continues to suffer. While the manufacturing PMI is below 50 for the ninth consecutive month, the Institute for Supply Management's (ISM) non-manufacturing Purchasing Managers' Index (PMI) is in expansion territory. The majority of retail tenants reside in the services sector of the economy rather than the goods-producing sector, which makes this division significant. Expect additional momentum for current listings over the following few weeks. Because the US inflation forecast is uncertain, investors continue to underwrite cautiously; yet, direction is important. The direction is getting better for the first time in months. Powell's speech and the national surveys for Q1 and Q2 2026 indicate a two-stage year with a significant warning about future rate decreases. According to the Fed's own estimates, officials anticipate at most one more rate decrease in 2026. Powell emphasized that the Fed is "well positioned to wait" and evaluate new information before taking action. This implies that the market shouldn't anticipate quick or forceful relaxation. • Q1 2026 can seem sluggish. Input prices are still high, hiring is declining, and many companies will postpone plans for growth as they wait to see if inflation continues to decline. Buyers will remain picky as the Fed is probably on hold. • If inflation continues to decline and the Fed implements small, gradual monetary policy changes, Q2 2026 may see a recovery. When paired with more precise policy guidance, even one more cut can increase transaction volume before it increases pricing. Value shopping, food, retail related to everyday necessities, and service-based tenants ought to perform well. Thin-margin businesses and merchants who sell a lot of goods may find it difficult to keep up with growing expenses. Key insights for property owners today: • Services PMI remains in expansion, showing steady consumer demand². • Manufacturing PMI continues to contract, signaling weakness in goods production². • Employers across sectors are slowing hiring, supporting Powell’s cooling labor market comments¹. • Construction and TI costs remain high due to elevated material prices, including steel, electrical components, and aluminum². • Cap rates are unlikely to compress quickly, but clearer Fed guidance helps stabilize valuations. Recent data worth noting: The ISM non-manufacturing index remained above 52 in November 2025², showing healthy service-sector activity tied to consumer spending. Powell's warning that the job market is deteriorating was reinforced when manufacturing employment dropped to one of its lowest levels this year¹. This is the time for owners to get ready. As underwriting becomes more stringent, clean rent rolls, transparent financials, current CAM reconciliations, and compelling tenant narratives become increasingly important. The owners who are ready make the first gains when activity increases before prices change. If you want to understand how today’s economic shift and the Fed’s cautious 2026 outlook impact your value, cash flow, or timing for a sale or refinance, let’s talk. Call or DM me for more information. With the Fed signaling patience in 2026, are you positioned to benefit from higher activity before pricing fully adjusts? #RetailRealEstate #FederalReserve #CREInvestment #EconomicOutlook #MarcRetailGuy
By Marc Perlof December 12, 2025
If the Fed Is Cutting Interest Rates, Why Are 10-Year Treasury Yields Rising? How Does It Affect You? Official interest rates are declining, but not the rates that could matter the most to everyday Americans. Treasury yields ticked up to a three-month high on Wednesday morning despite near certainty on Wall Street that the Federal Reserve was hours away from cutting interest rates. The 10-year Treasury yield, which influences interest rates on a variety of consumer loans including mortgages, rose Wednesday morning to 4.21%, its highest level since early September. Meanwhile, traders put the probability of a quarter-percentage-point cut today by the Fed at about 90%...
By Marc Perlof December 8, 2025
By Marc Perlof | MarcRetailGuy December 8, 2025 If you own retail real estate, here’s what just changed for you. In uncertain markets, retail property owners feel the pressure first. Daily swings in interest rates, consumer confidence, and capital flows make it hard to predict what comes next. The challenge is simple: volatility throws doubt over every decision. The action you take today determines your cash flow tomorrow. And the result can be a stronger, more resilient investment position if you know where to move. Right now, investors are navigating mixed economic signals. Retail sales grew 3.9% year-over-year in Q3, yet borrowing costs remain elevated compared to the pre-2022 cycle¹. Inflation is at a 3.0% annual rate, but pricing remains sticky in service categories². These contradictions create hesitation for many owners. The smart operators don’t freeze. They pivot. They tighten operations, sharpen underwriting, and prepare their assets for the moment clarity returns. Here’s what the most experienced ownership groups are doing: • Stress testing rents, renewals, and expense loads using conservative economic assumptions³ • Re-underwriting tenant credit and evaluating exposure to weaker retail categories • Focusing on assets in trade areas with above-average household income growth³ • Front-loading maintenance and capital planning to preserve NOI predictability • Positioning properties for refinancing when spreads tighten and lenders re-enter the market³ Data points worth watching: Retail vacancy nationwide is hovering around 4.3%-5.8%⁴. Investment sales volume is down 35% year-over-year, but cap rates widened only modestly, showing continued buyer appetite for quality⁴. When markets are noisy, the winners keep discipline. They stay focused on fundamentals that never go out of style: tenant quality, location strength, and consistent reporting. Volatility rewards the prepared, not the passive. If you want clarity on how today’s market impacts the value of your specific property, I can break it down with precision. Call or DM me for more information. What strategic move are you avoiding today that could protect your property’s value tomorrow? #RetailRealEstate #CREInvesting #MarketInsights #NetLease #CommercialProperty
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